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| 005 | 20260416091009.0 | ||
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| 040 |
_aFoundation University Library _bEnglish _cFoundation University Library _erda |
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| 050 |
_aCBA (MktMgt-FS) LG 221 D35 B87 _bA5 B87 M37 2015 A74 |
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| 100 |
_aArgonista, Cherry S. _eauthor _95895 |
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| 245 |
_aThe consumer buying behavior toward direct selling purchase / _cby Cherry S. Argonista, Francis P. Calintig, Mylene E. Trinidad and Jose Fiddie Elezer V. Tinamisan |
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| 260 |
_aDumaguete City : _bFoundation University, _c2015. |
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| 264 | _42015. | ||
| 300 |
_avi, 53 leaves : _billustrations (chiefly color) ; _c28 cm. _3volume _fresource |
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| 336 |
_2rdacontent _atext _btxt |
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| 337 |
_2rdamedia _aunmediated _bn |
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| 338 |
_3rdacarrier _avolume _bnc |
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| 500 | _aTables. | ||
| 502 | _aUndergraduate feasibility (BS in Business Administration Major in Marketing Management) -- Foundation University, 2015. | ||
| 504 | _aIncludes bibliographical references and appendices. | ||
| 520 | _aThe Abstract The Consumer Buying Behavior towards Direct Selling AUTHORS: Cherry S. Argonista Francis P. Calintig Jose Fiddie Elezer V. Tinamisan Mylene E. Trinidad DEGREE: Bachelor of Business Administration Major in Marketing Management SCHOOL: Foundation University SCHOOL ADDRESS: Dumaguete City This study was design to investigate the consumer buying behavior towards direct selling. The area coverage of this study was the whole Dumaguete City in the school year 2014-2015. Three hundred ninety-nine respondents were taken a sample from a total of one hundred twenty-thousand eight-hundred eighty three respondents. The researcher used questionnaires in the gathering of the data. The statistical tools used were: percentage, frequency and weighted mean. | ||
| 650 |
_aConsumer Behavior. _914134 |
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| 651 |
_aDirect Selling. _915501 |
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| 654 | _aMarketing. | ||
| 655 |
_aBuyer Behavior. _915502 |
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_aProject Feasibility Study : _bBusiness Administration Major in Marketing Management, Bachelor of Science in ; _cFSB301. |
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| 700 |
_aCalintig, Francis P. _eco-author _95237 |
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| 700 |
_aTrinidad, Mylene E. _eco-author _95238 |
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| 700 |
_aTinamisan, Jose Fiddie Elezer V. _eco-author _95239 |
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_2lcc _cFS _n0 _hLG 221 D35 B87 _i A5 B87 M37 2015 A74 _kCBA (MktMgt-FS) |
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| 999 |
_c5741 _d5741 |
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