000 02826naa a2200325Ia 4500
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040 _aFoundation University
_beng
_cFoundation University
_erda
050 _aGS (MBA-FS) LG 221 D35 G73
_bA5 B87 2013 B33
099 _a2460
100 _aBacanto, Annie B
_95261
_eauthor.
245 1 0 _aA proposed establishment of a one-stop pasalubong shop in Dumaguete City /
_cby Annie B. Bacanto
260 _aDumaguete City :
_bFoundation University ;
_c2013.
264 _c2013.
_42013.
300 _axiii, 121 leaves :
_3ill. (col.) photographs ;
_bvolume
_c28 cm
_fresource
336 _2rdacontent
_atext
_btxt
337 _2rdamedia
_aunmediated
_bn
338 _3rdacontent
_avolume
_bnc
502 _aGraduate feasibility study (Master of Business Administration) -- Foundation University, 2013.
504 _aIncludes bibliographical references and appendices.
520 _aABSTRACT The objective of this study is to determine the feasibility of establishing a One-Stop Pasalubong Shop in Dumaguete City. A total of 324 local tourists and 76 foreign tourists were selected as respondents using the Stratified Random Sampling. The researcher employed the project feasibility approach. The proposed project will be named A-plus Travel Stop based on the personal choice of the researcher which connotes "first-rate" Shop that aims to promote and sell a wide range of 100% locally produced pasalubong products to foreign and local tourists. The fim will be a single-proprietorship form of business and the proponent is Ms. Annabel B. Avery. The proponent will invest a total amount of Two Milion Pesos (P 2,000,000.00) as her initial capital that will come from her personal savings. The proponent will oversee the business and a manager will be hired to manage the daily operations in line with the organization's goals and objectives and choose the best people that fit to every job description and qualification. On the basis of the vital findings of this study, the researcher made a conclusion that the project is viable from the marketing, technical, management. financial and socio-economic points of view.
650 _aSouvenirs (Keepsakes)
_xInstallation. Marketing
_zPhilippines
_zDumaguete City.
_915645
650 _aRetail trade
_z Philippines
_zDumaguete City
_xPlanning.
_915646
650 _aSmall business enterprises
_z Philippines
_xPlanning.
_915647
650 _aFeasibility studies
_xRetail trade
_zPhilippines.
_915648
650 _aTourism
_xEconomic aspects.
_zPhilippines
_z Negros Oriental
_915649
658 _aCapston/Thesis Writing 2 :
_bBusiness Administration, Master Of ;
_cMBA214.
942 _2lcc
_cFS
_hLG 221 D35 G73
_iA5 B87 2013 B33
_kGS (MBA-FS)
999 _c5792
_d5792