000 03144naa a2200349Ia 4500
003 OSt
005 20260424141912.0
007 a
008 260424s2020 xx 000 0 und d
040 _aFoundation University
_beng
_cFoundation University
_erda
050 _aGS (MBA-FS) LG 221 D35 G73
_bA5 B87 2015 A43
099 _a2460
100 _aAlar, Michelle Honey A.
_95261
_eauthor.
245 1 0 _aEstablishment of a Mobile Kitchen/Restobar in Dumaguete City. /
_cby Michelle Honey A. Alar
260 _aDumaguete City :
_bFoundation University ;
_c2015.
264 _c2015.
_42015.
300 _axi, 80 leaves :
_bill. (col.) photographs ;
_c28 cm
_3appendices
_fleaves
336 _2rdacontent
_atext
_btxt
337 _2rdamedia
_aunmediated
_bn
338 _3leaves
_avolume
_bnc
502 _aGraduate feasibility study (Master of Business Administration) -- Foundation University, 2015.
504 _aIncludes bibliographical references and appendices.
520 _aABSTRACT The objective of the study is to determine the viability of establishing a mobile kitchen/restobar in Dumaguete City, Negros Oriental. The researcher employed the product feasibility research design. The study made use of a survey questionnaire as an instrument instrument for data collection. A total of 399 individuals from Dumaguete City, both local and transient, served as respondents. The viability was evaluated considering the marketing feasibility, technical feasibility, financial feasibility, appropriate management structure, and the socio- economic practicality and acceptability of the proposed business. Findings of the study revealed that the proposed business is viable from the marketing, technical, management, financial, and socio-economic points of view. The proposed business indeed has a market as reflected by the respondents who showed the willingness to patronize the business due to the products' quality, affordability, and sanitation compliance. Technically, it is feasible considering the readily available resources and strategic locations. It is also feasible, as the business will use an appropriate business structure, which is composed of four employees. The financial analysis and evaluation showed its viability projections. Finally, the socio-economic contributions of the business prove to be significantly desirable as such will provide an employment opportunity for out-of-schol individuals and thereby, eventually helping them to continue their studies.
650 _aFood trucks
_xPlanning
_zPhilippines
_z Dumaguete City
_915645
650 _aRestaurants
_z Philippines
_915646
_xManagement.
650 _aBars (Drinking establishments)
_z Philippines
_xManagement.
_915647
650 _aFood service
_xBusiness planning.
_zPhilippines.
_915648
650 _aFeasibility studies
_xFood industry
_915649
_zPhilippines
650 _aSmall business enterprises
_xPlanning.
_zPhilippines
_915678
658 _aCapston/Thesis Writing 2 :
_bBusiness Administration, Master Of ;
_cMBA214.
942 _2lcc
_cFS
_hLG 221 D35 G73
_iA5 B87 2015 A43
_kGS (MBA-FS)
_n0
999 _c5810
_d5810