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003			OSt
005			20260428172114.0
008			260428b |||||||| |||| 00| 0 eng d
040			_aFoundation University _beng _cFoundation University _erda
050			_aCHM (HRM-FS) LG 221 D35 H67 _bA5 H68 2013 A43
100			_aAlbina, Maricel B. _97586 _eauthor.
245			_aEstablishment of Sugbang Pinoy Resto in Rizal Boulevard along San Jose Street, Dumaguete City / _cby Precy Diane Almendras, Anabisa Bentazal, Geraldine Herrera, and [others.]
260			_aDumaguete City : _bFoundation University, _c2014.
264			_42014.
300			_axii, 130 leaves : _bill. (col.) _c28 cm _3Thesis _fleaves
336			_2rdacontent _atext _btxt
337			_2rdamedia _aunmediated _bn
338			_3thesis _avolume _bnc
502			_6Thesis Undergraduate (BS in Hospitality Management Major in Hotel and Restaurant Management) -- Foundation University, Dumaguete City, 2013.
504			_aIncludes bibliographical references and appendices.
520			_aABSTRACT It was the objective of the study to determine the viability and feasibility of the establishing Bluemoon Drive-Inn Motel at Banilad Dumaguete City. The specific areas that are considered this study are the following: (1) the marketing feasibility of the proposed project; (2) the technical feasibility of the proposed project; (3) the financial viability of the proposed project; (4) the appropriate management structure; and (5) the socio-economic desirability of the proposed project. The name of the proposed project is Bluemoon Drive-Inn Motel. The researchers used a convenience random sampling with 400 respondents. The study made use of survey questionnaire as an instrument in data collection from Dumaguete City and its neighboring municipalities such as Bacong and Sibulan. The prepared questionnaires were distributed to the respondents. The study revealed that the proposed project is viable from marketing, technica, management, financial and socio-economic point of view. The proposed project has a market since 79.75% of the respondents' supports or believed of operating the said business in the city. It is technically feasible since the resources are readily available. The business has an appropriate management structure which composed of 23 employees. The business is said to be feasible in the financial point of view since it is found to be profitable. The business can recover its initial investment in a 3 years and 8 days time. The business will generate employment in the city of Dumaguete, meet the needs and wants of the employees and as well as the needs and wants of the residents of Dumaguete, cater to local people and create added income to the government
521			_aBachelor of Science in Hospitality Management Major in Hotel and Restaurant Management
650			_aMotels _99366 _zPhilippines. _zDumaguete City _xPlanning.
650			_aHospitality industry _zPhilippines _xManagement. _914561
650			_aLodging houses _xDesign and construction. _915405 _zPhilippines
650			_aFeasibility studies _xTourism _99366 _zPhilippines.
650			_aSmall business enterprises _zPhilippines _xPlanning. _915644
658			_aResearch in Tourism & Hospitality : _bHospitality Management Major in Hotel and Restaurant Management, Bachelor of Science. ; _cHOSM 404
700			_aDarong, Mark Jeiver O. _dco-author _97587
700			_aGrancapal, Christine C. _eco-author _915406
700			_aMalinao, Jandra May B. _eco-author _915407
700			_aRosano, Moisesa B. _eco-author _915792
942			_2lcc _cCAPSTONE _hLG 221 D35 H67 _iA5 H68 2013 A43 _kCHM (HRM-FS) _n0
999			_c5847 _d5847