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040			_aFoundation University _beng _cFoundation University _erda
050			_aCHM (HRM-FS) LG 221 D35 H67 _bA5 H68 2014 A23
100			_aAcademia, Carlito _97586 _eauthor.
245			_aA feasibility study of the establishment of Yamae's Coffee shop at Sto. Rosario Heights, Dumaguete City / _cby Carlito Academia, Jason Alto, Nyl Jun Embelino, and [others]
260			_aDumaguete City : _bFoundation University, _c2014.
264			_42014.
300			_axii, 158 leaves : _bill. (col.) _c28 cm _3Thesis _fleaves
336			_2rdacontent _atext _btxt
337			_2rdamedia _aunmediated _bn
338			_3thesis _avolume _bnc
502			_6Thesis Undergraduate (BS in Hospitality Management Major in Hotel and Restaurant Management) -- Foundation University, Dumaguete City, 2014.
504			_aIncludes bibliographical references and appendices.
520			_aABSTRACT One of the objectives of the study is to determine the feasibility of opening a coffee shop at Sto. Rosario Heights, Bacagay, in the city of Dumaguete. The name off the proposed subject is YAMAE'S COFFEE SHOP. The specific areas that are considered in the feasibility study are the marketing, management, financial, technical and socio-economic aspects of the proposed project. Descriptive research method was employed to collect the information concerning consumers spending pattern with the survey questionnaire as an instrument in data collection. Convenience sampling is used and had a total of 372 respondents from people going to Boulevard, Seaport, the neighboring establishments and also with the people around Dumaguete City. The survey questionnaires prepared were distributed to the respondents and were collected afterwards. The study of the proposed project is feasible from marketing, management, technical, financial, and socio economic point of view. Majority of the respondents are willing to patronize the Coffee Shop with 317 or 93.67% responses, thus the proposed project has a market. A total of 14 employees will be employed and are properly compensated with salaries and wages, and benefits based on the local code requirements. The proposed project is profitable based on the computation of the financial statement. The return on investment is at 40.88% which increases every year. Lastly, the proposed business will contribute to the income of the government, generate employment and cater to the needs and wants of the external and internal customers.
521			_aBachelor of Science in Hospitality Management Major in Hotel and Restaurant Management
650			_aCoffeehouses _xPhilippines _xDumaguete City. _xPlanning. _915404
650			_aCafes _99366 _zPhilippines. _xManagement.
650			_aFood service _914561 _xBusiness planning.
650			_aHospitality industry _915405 _zPhilippines _xManagement.
650			_aFeasibility studies _xFood industry _99366 _zPhilippines.
650			_aSmall business enterprises _xPlanning. _zPhilippines _915678
658			_aResearch in Tourism & Hospitality : _bHospitality Management Major in Hotel and Restaurant Management, Bachelor of Science. ; _cHOSM 404
700			_aAlto, Jason _dco-author _97587
700			_aEmbelino, Nyl Jun _eco-author _915406
700			_aMarimat, Robert _eco-author _915407
700			_aRusiana, Wenmer _eco-author _915798
942			_2lcc _cFS _hLG 221 D35 H67 _iA5 H68 2014 A23 _kCHM (HRM-FS) _n0
999			_c5855 _d5855