000			03592nam a22003857a 4500
003			OSt
005			20260429111607.0
008			260429b |||||||| |||| 00| 0 eng d
040			_aFoundation University _beng _cFoundation University _erda
050			_aCHM (HRM-FS) LG 221 D35 H67 _bA5 H68 2014 B35
100			_aBalansag, Liza _97586 _eauthor.
245			_aEstablishment of Daybreak Cafe at Flores Avenue, Dumaguete City / _cby Liza Balansag, Johny Rock Manigsaca, Dionard Moradilla, and [others]
260			_aDumaguete City : _bFoundation University, _c2014.
264			_42014.
300			_axii, 224 leaves : _bill. (col.) _c28 cm _3Thesis _fleaves
336			_2rdacontent _atext _btxt
337			_2rdamedia _aunmediated _bn
338			_3thesis _avolume _bnc
502			_6Thesis Undergraduate (BS in Hospitality Management Major in Hotel and Restaurant Management) -- Foundation University, Dumaguete City, 2014.
504			_aIncludes bibliographical references and appendices.
520			_aABSTRACT One of the objectives of the study is to determine the feasibility of opening a coffee shop beside Atong Kamalig, Flores Avenue, in the city of Dumaguete. The of the proposed subject is DayBreak Cafe. The specific areas that are considered in the feasibility study are the marketing, management, financial, technical and socio-economic aspects of the proposed project. Descriptive research method was employed to collect the information concerning consumers spending pattern with the survey questionnaire as an instrument in data collection. Convenience sampling is used and had a total of 380 respondents from people going to Boulevard, Seaport, the neighboring establishments and also with the people around Dumaguete City. The survey questionnaires prepared were distributed to the respondents and were collected afterwards. The study of the proposed project is feasible from marketing, management, technical, financial, and socio economic point of view. Majority of the respondents are willing to patronize the Coffee Shop with 342 or 90% responses, thus the proposed project has a market. A total of 26 employees will be employed and are properly compensated with salaries and wages, and benefits based on the local code requirements. The proposed project is profitable based on the computation of the financial statement. The return on investment is at 46.72% which increases every year. Lastly, the proposed business will contribute to the income of the government, generate employment and cater to the needs and wants of the external and internal customers.
521			_aBachelor of Science in Hospitality Management Major in Hotel and Restaurant Management
650			_aCoffeehouses _xPhilippines _xDumaguete City. _xPlanning. _915404
650			_aCafes _99366 _zPhilippines. _xManagement.
650			_aFood service _914561 _xBusiness planning.
650			_aHospitality industry _915405 _zPhilippines _xManagement.
650			_aFeasibility studies _xFood industry _99366 _zPhilippines.
650			_aSmall business enterprises _xPlanning. _zPhilippines _915678
658			_aResearch in Tourism & Hospitality : _bHospitality Management Major in Hotel and Restaurant Management, Bachelor of Science. ; _cHOSM 404
700			_aManigsac, Johny Rock _dco-author _97587
700			_aMoradilla, Dionard _eco-author _915406
700			_aSalibio, Gazelle Gale _eco-author _915407
700			_aTinaja, Claudette _eco-author _915798
942			_2lcc _cFS _hLG 221 D35 H67 _iA5 H68 2014 B35 _kCHM (HRM-FS) _n0
999			_c5859 _d5859