000 01337cam a2200361 i 4500
001 22553903
003 OSt
005 20260522125028.0
008 220519s2024 caua b 001 0 eng
010 _a 2022938966
020 _a9781529779806
_q(hardcover)
020 _a9781529779790
_q(paperback)
035 _a22553903
040 _aDLC
_beng
_erda
_cDLC
042 _apcc
050 0 0 _aHF 5415
_b.2026 T78
082 0 0 _a658.8
_223/eng/20231016
100 1 _aTuten, Tracy L.,
_d1967-
_eauthor.
_98577
245 1 0 _aPrinciples of marketing for a digital age /
_cTracy L. Tuten.
250 _a3rd edition.
264 1 _aLos Angeles :
_bSAGE,
_c2026.
_42026
300 _axxiii, 472 pages :
_bcolor illustrations ;
_c26 cm.
_3paper
_fvolume
336 _atext
_btxt
_2rdacontent
337 _aunmediated
_bn
_2rdamedia
338 _avolume
_bnc
_2rdacarrier
_3paper
504 _aIncludes bibliographical references (pages 437-462) and index.
650 0 _aMarketing.
_96062
650 0 _aInternet marketing.
658 _aBachelor of Science in Entrepreneurship;
_bDigital Media and Marketing,
_cDGM301
906 _a7
_bcbc
_corignew
_d2
_eepcn
_f20
_gy-gencatlg
942 _2lcc
_cBK
_e3rd edition
_hHF 5415
_i.2026 T78
_k(CBA-Entre)
999 _c6085
_d6085