000 03187naa a2200337Ia 4500
003 OSt
005 20261014102055.0
007 a
008 261014s2017 xx 000 0 und d
040 _aFoundation University
_bEng
_cFoundation University
_erda
_dFULib
050 _aCBA (MktMgt-FS) LG 221 D35 B87
_bA5 B87 M37 2014 B38
100 _aBatlag, Jachin L.
_91517
_eauthor.
245 1 0 _aA feasibility study of putting up M/C Bayview Restaurant [undergraduate feasibility study] /
_cby Jachin L. Batlag, Mae M. Magpong and Lenniel Amor M. Padasas
264 _aDumaguete City :
_bFoundation Uiniversity,
_c2014.
_42014.
300 _aviii, 113 leaves :
_bill. (chiefly color) ;
_c28 cm.
_3volume
_fresource
336 _2rdacontent
_atext
_btxt
337 _2rdamedia
_aunmediated
_bn
338 _3rdacarrier
_avolume
_bnc
502 _eUndergraduate feasibility (BS in Administration Major Marketing Management) -- Foundation University, 2014.
504 _aIncludes bibliographical references and appendices.
520 _aABSTRACT The objective of this study was to determine the feasibility and viability of establishing a restaurant named M/CBayview Restaurant in Rizal Boulevard Dumaguete City, Negros Oriental. The researcher employed the project feasibility approach. A total of 400 respondents were selected as respondents. The specific areas that are covered in the feasibility study are marketing, management, technical, financial, and socio-economic aspects of the proposed project. The proponent will invest a total of Php4,526,752.43 as his initial capital. The capital of this project will come from Mr.Dario Pellicciari. On the basis of the vital findings of this study, the researchers made a conclusion that the project is feasible from a marketing point of view. Since all the resources necessary for operation are readily available and the cost associated with these resources is justifiable, the project is also technically feasible. From the management perspective, the proposed project is manageable since the organizational structure is appropriate and workable, and the management aspect of the study depicts comprehensive manpower that includes salaries, wages, and employee benefits that conform to the existing labor standards and practices. With such indicators as liquidity, stability, profitability, and operating efficiency pointing to a very favorable financial condition, the project is finally viable. The project is deemed socially desirable and economically acceptable since M/C Bayview Restaurant is a big help to the economy, providing employment and income to the people.
650 _aRestaurants
_xPlanning.
_913856
650 _aRestaurant management.
650 _aFeasibility studies.
650 _aNew business enterprises
_xPlanning.
_95124
658 _aProject Feasibility Study :
_bAdministration Major Marketing Management, Bachelor of Science in ;
_cFSB301.
700 1 _aMagpong, Mae M.,
_91520
_eauthor
700 1 _aPadasas, Lenniel Amor M.,
_eauthor
_915553
900 0 _4James Sapalaran, cataloger
942 _2lcc
_cFS
_hLG 221 D35 B87
_iA5 B87 M37 2014 B38
_kCBA (MktMgt-FS)
_n0
999 _c6707
_d6707