000 03014nam a22003857a 4500
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040 _bEnglish
_cFoundation University Library
_aFoundation University Library
_drda
_eFULib
050 _aCBA (MktMgt-FS) LG 221 D35 B87
_bA5 B87 M37 2015 C84
100 _aCuevas, Melissa
_96553
_eauthor
245 _aEstablishment of a high-technology dress shop (iShop) in Barangay Calindagan near Caltex gas station, Dumaguete City [undergraduate feasibility study] /
_cby Melissa Cuevas, Keena Ramos, Chong An See, Mylene Trinidad, and Zenaida Yumul.
260 _aDumaguete City :
_bFoundation University,
_c2015
264 _42015
300 _axi, 123 leaves :
_billustrations, maps, photographs ;
_c28 cm
_3thesis
_fleaves
336 _2rdacontent
_atext
_btxt
337 _2rdamedia
_aunmediated
_bn
338 _2rdacarrier
_3thesis
_avolume
_bnc
500 _aTables.
502 _aUndergraduate thesis (BS in Business Administration Major in marketing Management) -- Foundation University, 2015.
504 _aIncludes bibliographical references and appendices
520 _aThe objective of the whole study is to determine the feasibility of the establishment of iShop in Calindagan, DumagueteCity. The study was evaluated through its feasibility in the marketing, management, technical, socio-economic andfinancial aspects. iShop is a high technology apparel shop that offers the quality products and services with the aid of touch screenmonitors. The study was conducted for a month and a week. Its viability was evaluated through its major aspects,marketing, financial, management, technical and socio-economic aspect. For gathering the data, quantitative study wasutilized through the distribution of survey questionnaires to specific size of population. The number of respondents wereidentified through the Slovin's formula, using the stratified random sampling technique. Based on the result from the data gathered about the proposed project, the researchers concluded that the establishment ofiShop is feasible in its marketing, financial, management, technical and socio-economic aspects -- Abstract
650 _aClothing stores
_xAutomation.
_919020
_zDumaguete City (Negros Oriental, Philippines)
650 _aDressmaking
_xTechnological innovations.
_919021
650 _aRetail trade
_914134
_xManagement.
650 _aFeasibility studies.
_919022
651 _aDumaguete City (Negros Oriental, Philippines)
_917862
658 _aProject feasibility study :
_bMajor In Marketing Management, Bachelor of Science in Business Administration,
_cFSB301.
700 _aRamos, Keena,$e author.
_eAuthor
_96554
700 _aSee, Chon-An,
_eAuthor
_96555
700 _aTrinidad, Mylene
_eAuthor
_919023
700 _aYumul, Zenaida
_eAuthor
_96556
900 0 _4James Sapalaran, catalaoger
942 _2lcc
_cFS
_n0
_hLG 221 D35 B87
_iA5 B87 M37 2015 C84
_kCBA (MktMgt-FS)
999 _c6714
_d6714