000			03123nam a22004097a 4500
003			OSt
005			20261015093327.0
008			261015b |||||||| |||| 00| 0 eng d
040			_bEnglish _cFoundation University Library _aFoundation University Library _drda _eFULib
050			_aCBA (MktMgt-FS) LG 221 D35 B87 _bA5 B87 M37 2017 C37
100			_aCaro, Henry Jr., _96553 _eauthor
245			_aA marketing research on the consumer behavior of Dumagueteños towards their perception and consideration on patronizing a dental clinic [undergraduate feasibility study] / _cby Henry Caro, Jr., Marife Hanngin, Ma. Daniella Jane Pangan, and [others.]
260			_aDumaguete City : _bFoundation University, _c2017.
264			_42017.
300			_aiii, 50 leaves : _billustrations, maps, photographs ; _c28 cm _3thesis _fleaves
336			_2rdacontent _atext _btxt
337			_2rdamedia _aunmediated _bn
338			_2rdacarrier _3thesis _avolume _bnc
500			_aTables.
502			_aUndergraduate thesis (BS in Business Administration Major in marketing Management) -- Foundation University, 2017.
504			_aIncludes bibliographical references and appendices
520			_aThe purpose of the study is to determine the consumer’s perception and consideration when visiting a Dental Clinic in Dumaguete City. The study is conducted in Dumaguete City with three hundred ninety nine (399) respondents.Researchers designed a survey questionnaire that is used to scout out first hand information for the study. Survey Findings revealed that majority of the respondents are in the youth sector and are female. Most of the respondents are willing to pay a huge amount of money to ensure a healthy dental state. Several respondents are influenced by their family when choosing as to what dental clinic to choose. Aside from the quality of care a clinic provides, the personal appearance of the dentist plays a vital role for customers to patronize a dental clinic. With that, researchers recommend that clinics shall conduct public awareness as to the importance of maintaining a good dental state. The management assigned on the dental clinics must develop a customer database so that referrals fromfamily members will be established. --Abstract
650			_aDental clinics _xMarketing. _919040
650			_aDental care _xConsumer behavior. _919041
650			_aConsumer attitudes. _919042
650			_aConsumer behavior _zDumaguete City (Negros Oriental, Philippines). _919043
650			_aMarketing research. _95225
651			_aDumaguete City (Negros Oriental, Philippines). _917862
658			_aProject feasibility study : _bMajor In Marketing Management, Bachelor of Science in Business Administration, _cFSB301.
700			_aHanngin, Marife, _eauthor.
700			_aPangan, Ma. Daniella Jane, _eauthor.
700			_aSarador, Danica Lym, _eauthor.
700			_aVillalon, Paola Jane, _eauthor.
700			_aYbarsabal, Al, _eauthor.
900		0	_4James Sapalaran, catalaoger
942			_2lcc _cFS _n0 _hLG 221 D35 B87 _iA5 B87 M37 2017 C37 _kCBA (MktMgt-FS)
999			_c6722 _d6722