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040 _aFoundation University Library
_bEnglish
_cFoundation University Library
_drda
_efulib
050 _aCBA (MktMgt-FS) LG 221 D35 B87
_bA5 B87 M37 2016 M55
100 _aMillares, Johannah,
_eauthor
_96545
245 _aA marketing research on online shopping as perceived by Foundation University College students of Dumaguete City [undergraduate feasibility study] /
_cby Johannah Millares, Criselda Lastimoso, and Frederick Aguilar.
260 _aDumaguete City:
_bFoundation University ,
_c2016.
264 _42016.
300 _aiii, 47 leaves :
_billustrations (some color), maps, photographs ;
_c28 cm
_3thesis
_fleaves
336 _2rdacontent
_atext
_btxt
337 _2rdamedia
_aunmediated
_bn
338 _2rdacarrier
_3thesis
_avolume
_bnc
500 _aTables.
502 _aUndergraduate feasibility study (BS in Business Administration Major in Marketing Management) -- Foundation University, 2016.
504 _aIncludes bibliographical references and appendices.
520 _aThe objective of the study is to know the perception of Foundation University College students towards Online Shopping in terms on how their decision are affected by the factors of Price, Benefit and Risk Factors. The researchers used a survey questionnaire to retrieved information from three hundred twenty six (326) respondents. Convenience Sampling is utilize in the study. In interpreting the data, percentage and weighted mean is applied. Research findings revealed that the respondents have different responses in different areas that affect their perception toward Online Shopping. As a whole, price, benefit and risk factors are influential on the perception of FU College students towards online shopping. -- Abstract
650 _aOnline shopping
_xConsumer behavior.
_919229
650 _aElectronic commerce
_xConsumer behavior.
_919230
650 _aCollege students
_xAttitudes.
_919231
650 _aConsumer preferences.
_916813
650 _aMarketing research.
_95225
651 _aDumaguete City (Negros Oriental, Philippines).
_917862
658 _aProject feasibility study :
_bBusiness Administration (Major in Marketing Management), Bachelor of Science in,
_cFSB301.
700 _aLastimoso, Criselda,
_eauthor
_96546
700 _aAguilar, Frederick,
_eauthor
_96547
900 0 _4Sapalaran, James O., cataloger
942 _2lcc
_cFS
_hLG 221 D35 B87
_iA5 B87 M37 2016 M55
_kCBA (MktMgt-FS)
_n0
999 _c6753
_d6753