This study is conducted to evaluate the overall viability of the business, to measure its long-term profitability, to determine its competence advantage over the existing and similar seafood restaurants within Dumaguete City, to know if there is substantial demand on the products that it offers, and to find out whether the restaurant can gain encouragement to its target market. It aims to assess the potential contribution of the proposed business to the commercialization of Rizal Boulevard, Dumaguete City.