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Applied business tools and technology in tourism / by 3G E-Learning

By: Contributor(s): Material type: TextTextPublication details: New York, NY : by 3G E-Learning, 2023Edition: 2nd EditionDescription: xi, 411 pages : color illustrations ; 26 cm + 1 DVD 4 3/4 inISBN:
  • 9781984679581
Subject(s): DDC classification:
  • 338.4791  T41 2023
Contents:
Chapter 1 Introduction to Tourism Industry. Chapter 2 Strategic Tools and Methods to Promoting Tourism. Chapter 3 Managing Cultural Tourism. Chapter 4 Tourism Marketing and Advertising. Chapter 5 Tourism Demand Forecasting. Chapter 6 Safety and Security Issues in Tourism. Chapter 7 Crisis Management in Tourism. Chapter 8 Sustainable Tourism and Information Technology. Index.
Summary: "Technology plays a very important role in making tourism flourish. Technology has helped to replace costly human labor with technical labor in the tourism and hospitality industries. It helps minimize labor costs but also helps to prevent issues with customer service. The rapid development of digital technologies has impacted the tourism and hospitality industry as well. The means of spreading the information has changed, as well as the planning process, tourism product and services. In addition to making the travel product more diverse and easily accessible, all aspects of travel panning have also been accelerated. The digital transformation has created great opportunities for tourism businesses and destinations and has allowed them to increase their visibility on a larger market. However, on the other hand, competition has been increased as well and it has caused many challenges for small and medium enterprises. The tourism industry itself is a great source of information and at the same time consumes a huge amount of data. Consequently, digital technologies play a huge role in the daily affairs of tourism and cover almost all of its stages - communication with customers, planning, booking, business management, etc. The text is thoroughly revised and new chapters are added in this edition that examines the transformation of the tourism as a result of the Information Technology (IT) revolution. It explains that students need to be much more familiar with technological aspects, as it already determines the competitiveness of organizations. The book explains the gaps between the tourism business and ICT influence and suggests measures to fill the gaps in tourism enterprises. Strategically, the aim of the book is to integrate ICT with tourism that will enable more accessibility, visibility of information, availability of variety of products and satisfaction."--Provided by the Publisher
List(s) this item appears in: Information Technology, Bachelor of Science in | Tourism Management, Bachelor of Science in
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Item type Current library Call number Status Barcode
Books Books Foundation University Library Circulation Circ 338.4791 T41 2023 (Browse shelf(Opens below)) Available 63089

Tables.

"Full Color Book plus DVD"
"Over 100 hours Interactive E-lectures, Quiz and Videos in DVD"
"DVD has many useful features for teachers to teach with digital resources in classroom" --On Cover

Includes bibliographical references and index.

Chapter 1 Introduction to Tourism Industry.
Chapter 2 Strategic Tools and Methods to Promoting Tourism.
Chapter 3 Managing Cultural Tourism.
Chapter 4 Tourism Marketing and Advertising.
Chapter 5 Tourism Demand Forecasting.
Chapter 6 Safety and Security Issues in Tourism.
Chapter 7 Crisis Management in Tourism.
Chapter 8 Sustainable Tourism and Information Technology.
Index.

"Technology plays a very important role in making tourism flourish. Technology has helped to replace costly human labor with technical labor in the tourism and hospitality industries. It helps minimize labor costs but also helps to prevent issues with customer service. The rapid development of digital technologies has impacted the tourism and hospitality industry as well. The means of spreading the information has changed, as well as the planning process, tourism product and services. In addition to making the travel product more diverse and easily accessible, all aspects of travel panning have also been accelerated. The digital transformation has created great opportunities for tourism businesses and destinations and has allowed them to increase their visibility on a larger market. However, on the other hand, competition has been increased as well and it has caused many challenges for small and medium enterprises. The tourism industry itself is a great source of information and at the same time consumes a huge amount of data. Consequently, digital technologies play a huge role in the daily affairs of tourism and cover almost all of its stages - communication with customers, planning, booking, business management, etc.

The text is thoroughly revised and new chapters are added in this edition that examines the transformation of the tourism as a result of the Information Technology (IT) revolution. It explains that students need to be much more familiar with technological aspects, as it already determines the competitiveness of organizations. The book explains the gaps between the tourism business and ICT influence and suggests measures to fill the gaps in tourism enterprises. Strategically, the aim of the book is to integrate ICT with tourism that will enable more accessibility, visibility of information, availability of variety of products and satisfaction."--Provided by the Publisher

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