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Communication and development : critical perspectives / edited by Everett M. Rogers.

By: Material type: TextTextSeries: Sage contemporary social science issues ; 32Publication details: Beverly Hills, Calif. : Sage Publications, 1976.Description: 148 p. ; 22 cmISBN:
  • 0803907338
Subject(s): DDC classification:
  • 001.51/ R63
Summary: This article describes the dominant model of development, the factors that led to its decline in intellectual circles after about 1970, and the emerging alternatives. The implications of this academic shift in thinking on the role of communication in development are discussed in terms of such issues as the communication effects gap, the content of mass media messages about development, and the limitations of the social structure on developmental communication effects. Greater use of field experiments and network analysis is recommended.
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Books Books Foundation University Library Circulation 001.51/ R63 (Browse shelf(Opens below)) Available 39322

"Originally appeared as a special issue of Communication research (volume 3, number 2, April 1976)."
Includes bibliographies.

This article describes the dominant model of development, the factors that led to its decline in intellectual circles after about 1970, and the emerging alternatives. The implications of this academic shift in thinking on the role of communication in development are discussed in terms of such issues as the communication effects gap, the content of mass media messages about development, and the limitations of the social structure on developmental communication effects. Greater use of field experiments and network analysis is recommended.

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