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Business Communication: Developing leaders for a network world / Peter W. Cardon

By: Material type: TextDescription: xxix, 639 pages; col. illustration paper volumeContent type:
  • txt
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 9781266110139
Subject(s): LOC classification:
  • HF 5718 2026 C37
Summary: "Business Communication: Developing Leaders for a Networked World. Taking Peter Cardon's practitioner and case-based approach, this text helps students develop an understanding of how course content applies to the business world. Maintaining a central theme of credibility, the fifth edition communicates why credibility is essential to effective communication in today's rapidly changing business environment. Cardon's text, integrated with Connect for Business Communication, provides a contemporary yet traditional view into the business communication field, empowering students to learn bedrock communication principles while also staying up to date with cultural and technological changes in the business world-transforming them into leaders for a networked world"-- Provided by publisher.
List(s) this item appears in: Business Administration (Major in Human Resource Management), Bachelor of Science in
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Cover image Item type Current library Collection Call number Status Barcode
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Books Foundation University Library CoBusiness Administration Non-fiction (CBA-HRM) HF 5718 .2026 C37 (Browse shelf(Opens below)) Available 0092026005009

index

Includes bibliographical references and index.

"Business Communication: Developing Leaders for a Networked World. Taking Peter Cardon's practitioner and case-based approach, this text helps students develop an understanding of how course content applies to the business world. Maintaining a central theme of credibility, the fifth edition communicates why credibility is essential to effective communication in today's rapidly changing business environment. Cardon's text, integrated with Connect for Business Communication, provides a contemporary yet traditional view into the business communication field, empowering students to learn bedrock communication principles while also staying up to date with cultural and technological changes in the business world-transforming them into leaders for a networked world"-- Provided by publisher.

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