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Game theory approach to managerial strategies and value creation.

Hammoudi, Abdelhakim

Game theory approach to managerial strategies and value creation. - xiv, 260 p

Innovation, entrepreneurship, management series., Diverse and global perspectives on value creation set ;, v. 3. "This book is aimed at managers, executives of private or public companies, workers in initial and/or continuing education, as well as business and engineering students"--Back cover.

"Starting from strategic management problems and the case studies of the managerial school of thought, this book presents an original analysis of these problems based on concepts of game theory. A conceptual and operational approach to the resolution of these concrete problems (food industry, media, automation, energy) is proposed. The formulation of concepts is pedagogical with a perspective of operational use. The book covers both predictive and decision-making aspects of game theory and the reflexive dimension of theory. Through the tools presented, it helps to fine-tune the strategic decision-making process and to understand how a business strategy takes shape in a context of interactions and competition in the markets. Also discussed is the relationship between the company and public authorities in the context of corporate social responsibility (CSR)"

9781848219731


Managerial economics.
Strategic planning.

519.3 / H18