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The IDEATE method : identifying high-potential entrepreneurial ideas /

Cohen, Daniel A., 1964-

The IDEATE method : identifying high-potential entrepreneurial ideas / Daniel Cohen, Wake Forest University, Greg Pool, Wake Forest University, Heidi M. Neck, Babson College. - xiii, 89 pages : illustrations ; 28 cm

Includes bibliographical references (page 89)

"Opportunity Identification is a crucial entrepreneurial skill but students often struggle to come up with venture ideas that solve real problems and create substantial value. Ideate is a proven method that helps students generate, evaluate, and select the most innovative ideas. Authors Daniel Cohen, Gregory Pool, and Heidi M. Neck emphasize the importance of deliberate practice, repetition, and reflection. Goal-directed activities guide students through each stage if IDEATE method"--

9781544393247

2019034578


New products.
Creative ability in business.
New business enterprises.
Entrepreneurship.

HF5415.153 / .C624 2021

658.4063 / 658.4063 C660 2021