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International business : competing in the global market /

Hill, Charles W.L.

International business : competing in the global market / by Charles W.L. Hill - FOURTEENTH EDITION. - New York, NY : McGraw Hill, 2023 - xxvi, 704 pages : color illustrations, diagrams, maps ; 28 cm.

Tables. "This International Student Edition is for use outside of the U.S." --

"This book aims to give the reader a much greater understanding of the issues here and explain how business policy is affected by changes in the global environment within which firms compete. In this text, we will take a close look at many issues and many more. This will explore how changes in regulations governing international trade and investment, when coupled with changes in political systems and technology, have dramatically altered the competitive playing field confronting many businesses. It also discusses the resulting opportunities and threats and reviews the strategies that managers can pursue to exploit the opportunities and counter the threats and consider whether globalization benefits or harm national economies."

9781265038540 [alk. paper], For sale, Mindmovers: ₱8,250.00

658.049 / H55 2023