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Marketing news (American Marketing Association) Chicago. - Chicago, Ill. : American Marketing Association, 2019. - v. : ill. (some col.) ; 28 cm. - Biweekly - Began with: Vol. 1, no. 1 (Jan. 1, 1967)

Marketing News (merged from Marketing Management), a monthly magazine, looks at the issues driving marketing, including strategy, innovation, best practices, branding, technology and globalization, and tells these stories through case studies and conversations with industry thought leaders. Marketing News also covers the industry's basics, the core concepts around which winning programs are built. The content is intended to inform AMA members and subscribers, allowing them to stay on top of industry news and trends, and inspire their daily work.

Marketing News is the official magazine of the American Marketing Association (AMA). It provides timely insights, trends, research findings, and practical strategies relevant to marketing professionals, educators, and students. The publication covers topics such as consumer behavior, digital marketing, branding, advertising, data analytics, and marketing ethics. It also features interviews with industry leaders, case studies, and thought leadership articles from academic and corporate contributors.

Distributed biweekly, Marketing News serves as a key resource for staying updated on developments in the dynamic world of marketing.

ISSN: 0025-3790

LCCN: sv 86012390

Subjects--Topical Terms:
Marketing -- Periodicals.
Advertising -- Periodicals.
Marketing research -- Periodicals.

Subjects--Index Terms: Journal.

Index Terms--Genre/Form:
Periodicals.

Index Terms--Curriculum Objective:
Business Administration, Bachelor of Science in (Journals)--Marketing Management, Major in (Journals)

LC Class. No.: (CBA-MM/P) HF 5415.13 | / .M352