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Bacor, Gay Marie

A marketing research on the buying behavior of parents towards choosing snacks for their kindergarten students in public elementary schools in Dumaguete City / by Gay Marie Bacor, Dan Audris Lagbas, Stephen Ryan Hashimoto - vi, 43 leaves : ill. (chiefly color) ; 28 cm. resource



Includes bibliographical references and appendices.

ABSTRACT
The study sought to determine the buying behavior of parents of kindergarten students in
public elementary schools towards choosing snacks for their students. The researchers
floated 330 survey questionnaires in Dumaguete City. The researchers were positioned
near the public-school areas.
From the survey conducted, the findings revealed that majority of the respondents
within the minimum wage. More than half of the respondents spent P 20.00 - P 30.00 a
day for the snacks of their kindergarten students. More than half of the respondents provided
readymade snacks to their children. Majority of the respondents saw that, giving homemade
Snacks to their children would help lessen the risk of their children experiencing food
allergies or food poisoning and can assure that what their children or students eat is healthy.

Subjects--Topical Terms:
Consumer behavior--Philippines--Dumaguete City.
Parents--Attitudes --Philippines
Snack foods--Purchasing--Philippines.
Food preferences in children --Philippines
Marketing research --Philippines.

Index Terms--Curriculum Objective:
Project Feasibility Study :--Administration Major Marketing Management, Bachelor of Science in ;--FSB301.

LC Class. No.: CBA (MktMgt-FS) LG 221 D35 B87 / A5 B87 M37 2020 B33