Purchasing behavior of Dumagueteños on alternative medicines [undergraduate feasibility study] /
Colaba, Antonette C.,
Purchasing behavior of Dumagueteños on alternative medicines [undergraduate feasibility study] / by Antonette C. Colaba, Alexis Jule R. Palalon, Aljun C. Sedigo, and Michael Jetson D. Tan. - Dumaguete City : Foundation University, 2015 - viii, 67 leaves : illustrations, maps, photographs ; 28 cm leaves
Tables.
Undergraduate thesis (BS in Business Administration Major in marketing Management) -- Foundation University, 2015.
Includes bibliographical references : 42-43 leaves.
It was the objective of the study to determine the purchasing behavior of Dumagueteños on alternative medicines, in terms on how their decision are affected by the factors in terms of failure of modern therapies; less expensive than conventional therapies; personal beliefs; and trust and confidence of the product.
The researchers used questionnaire and the distribution process is convenience sampling. The statistical tools like percentage frequency and weighted mean is used.
The results of the study indicate that the respondents have different responses in different areas that affect their attitudes towards alternative medicines. --Abstract
Alternative medicine--Consumer behavior.
Alternative medicine--Purchasing.
Consumer behavior.--Dumaguete City (Negros Oriental, Philippines).
Consumer preferences.
Dumaguete City (Negros Oriental, Philippines).
Project feasibility study :--Major In Marketing Management, Bachelor of Science in Business Administration,--FSB301.
CBA (MktMgt-FS) LG 221 D35 B87 / A5 B87 M37 2015 C65
Purchasing behavior of Dumagueteños on alternative medicines [undergraduate feasibility study] / by Antonette C. Colaba, Alexis Jule R. Palalon, Aljun C. Sedigo, and Michael Jetson D. Tan. - Dumaguete City : Foundation University, 2015 - viii, 67 leaves : illustrations, maps, photographs ; 28 cm leaves
Tables.
Undergraduate thesis (BS in Business Administration Major in marketing Management) -- Foundation University, 2015.
Includes bibliographical references : 42-43 leaves.
It was the objective of the study to determine the purchasing behavior of Dumagueteños on alternative medicines, in terms on how their decision are affected by the factors in terms of failure of modern therapies; less expensive than conventional therapies; personal beliefs; and trust and confidence of the product.
The researchers used questionnaire and the distribution process is convenience sampling. The statistical tools like percentage frequency and weighted mean is used.
The results of the study indicate that the respondents have different responses in different areas that affect their attitudes towards alternative medicines. --Abstract
Alternative medicine--Consumer behavior.
Alternative medicine--Purchasing.
Consumer behavior.--Dumaguete City (Negros Oriental, Philippines).
Consumer preferences.
Dumaguete City (Negros Oriental, Philippines).
Project feasibility study :--Major In Marketing Management, Bachelor of Science in Business Administration,--FSB301.
CBA (MktMgt-FS) LG 221 D35 B87 / A5 B87 M37 2015 C65