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Event management for tourism, sports, business and mice: a Philippine perspective.

Tuazon-Disimulacion, Ma. Arlene

Event management for tourism, sports, business and mice: a Philippine perspective. - 179

Aligns with the OUTCOME-BASED approach prescribed by the Commission on Higher Education(CHED) and anchors on the competence prescribed in the EVENT MANAGEMENT SERVICES NATIONAL CERTIFICATION by the Technical Education and skills development Authority (TESDA); divides six chapters, namely: 1) the overview of the Event Industry 2) Event leadership 3) Event Planning 4) Event Management 5) Event Marketing and 6) Event Evaluation.

978-621-409-052-5


Special events--Managements.

338.4779 / T79