International marketing / (Record no. 3003)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 02965nam a22003377a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20230221141914.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 230221b |||||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781260547870 |
| 040 ## - CATALOGING SOURCE | |
| Language of cataloging | English |
| Transcribing agency | Foundation University Library |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Edition number | 23 |
| Classification number | 658.848 |
| Item number | 658.848 C282 2020 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Cateora, Philip R. |
| Relator term | Author |
| 9 (RLIN) | 6065 |
| 245 ## - TITLE STATEMENT | |
| Title | International marketing / |
| Statement of responsibility, etc. | by Philip R. Cateora , R. Bruce Money, Mary C. Gilly, John L. Graham |
| 250 ## - EDITION STATEMENT | |
| Edition statement | Eighteenth Edition |
| 250 ## - EDITION STATEMENT | |
| Edition statement | International student edition. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | New York, NY : |
| Name of publisher, distributor, etc. | McGraw-Hill Education, |
| Date of publication, distribution, etc. | 2020 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxxii, 682 pages : |
| Other physical details | color illustrations ; |
| Dimensions | 28 cm. |
| 500 ## - GENERAL NOTE | |
| General note | Tables. |
| 500 ## - GENERAL NOTE | |
| General note | Revised edition of International marketing, [2016]. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes index. |
| 520 ## - ABSTRACT, SUMMARY, ETC. | |
| Abstract, Summary, etc. | "At the start of the last millennium, the Chinese were the preeminent international traders. Although a truly global trading system would not evolve until some 500 years later, Chinese silk had been available in Europe since Roman times. At the start of the last century, the British military, merchants, and manufacturers dominated the seas and international commerce. Literally, the sun did not set on the British Empire. At the start of this century, the United States had surged past a faltering Japan to retake the lead in global commerce. The American domination of information technology has since been followed by the political upheaval of 9/11 and the economic shocks of 2001 and 2008. China started the 21st century as the largest military threat to the United States, and within a decade it had become a leading, often difficult trading partner. What surprises do the new decade, century, and millennium hold in store for all of us? In this century, natural disasters and wars hampered commerce and human progress. Just in the last decade, we have witnessed the human tragedy and economic disaster of a 1000-year earthquake and tsunami and a nuclear meltdown in Japan; protests and revolutions-- the so-called Arab Spring--across the Middle East and North Africa (MENA); widespread economic protests across the developed countries; and the ongoing potential for a financial meltdown in the European Union. The battle to balance economic growth and stewardship of the environment continues. The globalization of markets has certainly accelerated through almost universal acceptance of the democratic free enterprise model and new communication technologies, including cell phones and the Internet"-- Provided by publisher |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | BUSINESS & ECONOMICS |
| General subdivision | Marketing--General |
| 9 (RLIN) | 6066 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Entreprises multinationales. |
| 9 (RLIN) | 6067 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Export marketing. |
| 9 (RLIN) | 6061 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | International business enterprises. |
| 9 (RLIN) | 6068 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Intercultural communication. |
| 9 (RLIN) | 6069 |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Graham, John L. |
| Relator term | Author |
| 9 (RLIN) | 6070 |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Cateora, Philip R. |
| Relator term | Author |
| 9 (RLIN) | 6071 |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Gilly, Mary C. |
| Relator term | Author |
| 9 (RLIN) | 6072 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Books |
| Suppress in OPAC | No |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Foundation University Library | Foundation University Library | Circulation | 02/21/2023 | Library budget | Circ 658.848 C282 2020 | 62651 | 02/21/2023 | 02/21/2023 | Books |