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Principles of Marketing : (Record no. 3212)

MARC details
000 -LEADER
fixed length control field 01694nam a22003377a 4500
003 - CONTROL NUMBER IDENTIFIER
control field OSt
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20230807133010.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 230807b |||||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9789719815563
Terms of availability [paperback].
040 ## - CATALOGING SOURCE
Language of cataloging Eng.
Transcribing agency Foundation University Library
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8
Item number Z18 2021
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Zarate, Cynthia A.
Relator term Author.
9 (RLIN) 6683
245 ## - TITLE STATEMENT
Title Principles of Marketing :
Remainder of title for senior high school /
Statement of responsibility, etc. by Cynthia A. Zarate
250 ## - EDITION STATEMENT
Edition statement Revised Edition.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Quezon City :
Name of publisher, distributor, etc. C & E Publishing, Inc.,
Date of publication, distribution, etc. 2021
300 ## - PHYSICAL DESCRIPTION
Extent vii, 212 pages :
Other physical details illustrations ;
Dimensions 26 cm.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliographical references [pages 196-204] and index.
520 ## - ABSTRACT, SUMMARY, ETC.
Abstract, Summary, etc. "Principles of Marketing aims to introduce students to basic marketing concepts , the elements of the marketing mix, and the steps in making a marketing plan. The book features leaning components and aids that ensure students' knowledge and comprehension of concepts and provide means for further learning and analysis. The discussions and activities are geared to prepare the students for effective marketing planning and decision making." --On Cover
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing.
9 (RLIN) 6062
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Dimagiba, Leonora R.
Relator term Editor.
9 (RLIN) 6639
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Ditchella, Michael J.
Relator term Editor.
9 (RLIN) 6668
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Villaflores, Renz Cyril R.
Relator term Editor.
9 (RLIN) 6684
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Oflas, Isabel T.
Relator term Editor.
9 (RLIN) 6685
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Ong, David T.
Relator term Editor.
9 (RLIN) 6686
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Repollo, Ma. Gladys
Relator term Editor.
9 (RLIN) 6667
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Gonzales, Narwin C.
Relator term Editor.
9 (RLIN) 6687
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Glasara, Argene A.
Relator term Editor.
9 (RLIN) 6688
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Ariola, Raymond C.
Relator term Cover designer.
9 (RLIN) 6643
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Sumang, Analyn C.
Relator term Layout.
9 (RLIN) 6620
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Koha item type Filipiniana
Suppress in OPAC No
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Shelving location Date acquired Source of acquisition Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Copy number Price effective from Koha item type
    Dewey Decimal Classification     Foundation University Library Foundation University Library Filipiniana 08/07/2023 Purchased 420.00   Fil 658.8 Z18 2021 62993 08/07/2023 c.1 08/07/2023 Filipiniana
    Dewey Decimal Classification     Foundation University Library Foundation University Library Filipiniana 08/07/2023 Purchased 420.00   Fil 658.8 Z18 2021 62994 08/07/2023 c.2 08/07/2023 Filipiniana
    Dewey Decimal Classification     Foundation University Library Foundation University Library Filipiniana 08/07/2023 Purchased 420.00   Fil 658.8 Z18 2021 62995 08/07/2023 c.3 08/07/2023 Filipiniana