Principles of Marketing : (Record no. 3212)
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000 -LEADER | |
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fixed length control field | 01694nam a22003377a 4500 |
003 - CONTROL NUMBER IDENTIFIER | |
control field | OSt |
005 - DATE AND TIME OF LATEST TRANSACTION | |
control field | 20230807133010.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
fixed length control field | 230807b |||||||| |||| 00| 0 eng d |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
International Standard Book Number | 9789719815563 |
Terms of availability | [paperback]. |
040 ## - CATALOGING SOURCE | |
Language of cataloging | Eng. |
Transcribing agency | Foundation University Library |
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
Classification number | 658.8 |
Item number | Z18 2021 |
100 ## - MAIN ENTRY--PERSONAL NAME | |
Personal name | Zarate, Cynthia A. |
Relator term | Author. |
9 (RLIN) | 6683 |
245 ## - TITLE STATEMENT | |
Title | Principles of Marketing : |
Remainder of title | for senior high school / |
Statement of responsibility, etc. | by Cynthia A. Zarate |
250 ## - EDITION STATEMENT | |
Edition statement | Revised Edition. |
260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
Place of publication, distribution, etc. | Quezon City : |
Name of publisher, distributor, etc. | C & E Publishing, Inc., |
Date of publication, distribution, etc. | 2021 |
300 ## - PHYSICAL DESCRIPTION | |
Extent | vii, 212 pages : |
Other physical details | illustrations ; |
Dimensions | 26 cm. |
504 ## - BIBLIOGRAPHY, ETC. NOTE | |
Bibliography, etc. note | Includes bibliographical references [pages 196-204] and index. |
520 ## - ABSTRACT, SUMMARY, ETC. | |
Abstract, Summary, etc. | "Principles of Marketing aims to introduce students to basic marketing concepts , the elements of the marketing mix, and the steps in making a marketing plan. The book features leaning components and aids that ensure students' knowledge and comprehension of concepts and provide means for further learning and analysis. The discussions and activities are geared to prepare the students for effective marketing planning and decision making." --On Cover |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name entry element | Marketing. |
9 (RLIN) | 6062 |
700 ## - ADDED ENTRY--PERSONAL NAME | |
Personal name | Dimagiba, Leonora R. |
Relator term | Editor. |
9 (RLIN) | 6639 |
700 ## - ADDED ENTRY--PERSONAL NAME | |
Personal name | Ditchella, Michael J. |
Relator term | Editor. |
9 (RLIN) | 6668 |
700 ## - ADDED ENTRY--PERSONAL NAME | |
Personal name | Villaflores, Renz Cyril R. |
Relator term | Editor. |
9 (RLIN) | 6684 |
700 ## - ADDED ENTRY--PERSONAL NAME | |
Personal name | Oflas, Isabel T. |
Relator term | Editor. |
9 (RLIN) | 6685 |
700 ## - ADDED ENTRY--PERSONAL NAME | |
Personal name | Ong, David T. |
Relator term | Editor. |
9 (RLIN) | 6686 |
700 ## - ADDED ENTRY--PERSONAL NAME | |
Personal name | Repollo, Ma. Gladys |
Relator term | Editor. |
9 (RLIN) | 6667 |
700 ## - ADDED ENTRY--PERSONAL NAME | |
Personal name | Gonzales, Narwin C. |
Relator term | Editor. |
9 (RLIN) | 6687 |
700 ## - ADDED ENTRY--PERSONAL NAME | |
Personal name | Glasara, Argene A. |
Relator term | Editor. |
9 (RLIN) | 6688 |
700 ## - ADDED ENTRY--PERSONAL NAME | |
Personal name | Ariola, Raymond C. |
Relator term | Cover designer. |
9 (RLIN) | 6643 |
700 ## - ADDED ENTRY--PERSONAL NAME | |
Personal name | Sumang, Analyn C. |
Relator term | Layout. |
9 (RLIN) | 6620 |
942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
Source of classification or shelving scheme | Dewey Decimal Classification |
Koha item type | Filipiniana |
Suppress in OPAC | No |
Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type |
---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
Dewey Decimal Classification | Foundation University Library | Foundation University Library | Filipiniana | 08/07/2023 | Purchased | 420.00 | Fil 658.8 Z18 2021 | 62993 | 08/07/2023 | c.1 | 08/07/2023 | Filipiniana | |||||
Dewey Decimal Classification | Foundation University Library | Foundation University Library | Filipiniana | 08/07/2023 | Purchased | 420.00 | Fil 658.8 Z18 2021 | 62994 | 08/07/2023 | c.2 | 08/07/2023 | Filipiniana | |||||
Dewey Decimal Classification | Foundation University Library | Foundation University Library | Filipiniana | 08/07/2023 | Purchased | 420.00 | Fil 658.8 Z18 2021 | 62995 | 08/07/2023 | c.3 | 08/07/2023 | Filipiniana |