Essentials of marketing analytics / (Record no. 3246)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 03065nam a22003017a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20230816154158.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 230816b |||||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781260597745 |
| Terms of availability | [paperback]. |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| Terms of availability | Mindmovers : |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| Terms of availability | ₱8,250.00 |
| 040 ## - CATALOGING SOURCE | |
| Language of cataloging | English |
| Transcribing agency | Foundation University Library |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Item number | H12 2022 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Hair, Joseph F. |
| Dates associated with a name | Jr. |
| Relator term | Author. |
| 9 (RLIN) | 6853 |
| 245 ## - TITLE STATEMENT | |
| Title | Essentials of marketing analytics / |
| Statement of responsibility, etc. | by Joseph Hair, Dana E. Harrison and Haya Ajjan |
| 250 ## - EDITION STATEMENT | |
| Edition statement | First Edition. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | New York, NY : |
| Name of publisher, distributor, etc. | McGraw Hill, |
| Date of publication, distribution, etc. | 2022 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xviii, 462 pages : |
| Other physical details | color illustrations, |
| Dimensions | 26 cm. |
| 500 ## - GENERAL NOTE | |
| General note | "This International Student Edition is for use outside of the U.S." --On Cover<br/> |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes bibliographical references and index. |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Contents:<br/><br/>PART ONE: OVERVIEW OF MARKETING ANALYTICS AND DATA MANAGEMENT. <br/>Chapter 1: Introduction to Marketing Analytics;<br/>Chapter 2: Data Management.<br/><br/>PART TWO: EXPLORING AND VISUALIZING DATA PATTERNS.<br/>Chapter 3: Exploratory Data Analysis Using Cognitive Analytics ;<br/>Chapter 4: Data Visualization.<br/><br/>PART THREE: ANALYTICAL METHODS FOR SUPERVISED LEARNING.<br/>Chapter 5: Regression Analysis;<br/>Chapter 6: Neural Networks;<br/>Chapter 7: Automated Machine Learning.<br/><br/>PART FOUR: ANALYTICAL METHODS FOR UNSUPERVISED LEARNING.<br/>Chapter 8: Cluster Analysis;<br/>Chapter 9: Market Basket Analysis.<br/><br/>PART FIVE: EMERGING ANALYTICAL APPROACHES.<br/>Chapter 10: Natural Language Processing - Text Mining and Sentiment Analysis;<br/>Chapter 11: Social Network Analysis;<br/>Chapter 12: Web Analytics.<br/><br/>GLOSSARY.<br/>INDEX. |
| 520 ## - ABSTRACT, SUMMARY, ETC. | |
| Abstract, Summary, etc. | "The starting point in learning marketing analytics is to understand the marketing problem. The second is asking the right business question. The data will help you tell the story. <br/><br/>We live in a global, highly competitive, rapidly changing world that is increasingly influenced by digital data, expanded analytical capabilities, information technology, social media and more. The era of Big Data has literally brought about huge amounts of data to review, analyze and solve. Today’s undergraduate and graduate students will need to have a keen understanding of not only the right types of questions to ask, but also the tools available to help answer them. Essentials of Marketing Analytics covers both, in a comprehensive, readable and flexible manner. <br/><br/>Coverage includes the most popular analytics software tools, such as Tableau and Python, as well as a variety of analytical techniques, including but not limited to social network analysis, automated machine learning, neural networking and more. Supported by a robust student and learning package via McGraw Hill Connect, Essentials of Marketing Analytics 1e is the most comprehensive, current, adaptable product on the market!" --Provided by the Publisher |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing research. |
| 9 (RLIN) | 5225 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Big data. |
| 9 (RLIN) | 6854 |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Harrison, Dana E. |
| Relator term | Author. |
| 9 (RLIN) | 6855 |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Ajjan, Haya |
| Relator term | Author. |
| 9 (RLIN) | 6856 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Books |
| Suppress in OPAC | No |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Date acquired | Source of acquisition | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Foundation University Library | Foundation University Library | 08/16/2023 | Purchased | Grad 658.8 H12 2022 | 63044 | 08/16/2023 | 08/16/2023 | Books |