Marketing Management / (Record no. 3251)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 04251nam a22003257a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20230817161425.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 230817b |||||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781260598230 |
| Terms of availability | [paperback], |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| Terms of availability | [alk. paper]. |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| Terms of availability | Mindmovers: |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| Terms of availability | ₱9,075.00 |
| 040 ## - CATALOGING SOURCE | |
| Language of cataloging | English |
| Transcribing agency | Foundation University Library |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Item number | M35 2023 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Marshall, Greg W. |
| Relator term | Author |
| 9 (RLIN) | 6869 |
| 245 ## - TITLE STATEMENT | |
| Title | Marketing Management / |
| Statement of responsibility, etc. | by Greg Marshall and Mark Johnston |
| 250 ## - EDITION STATEMENT | |
| Edition statement | Fourth Edition. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | New York, NY : |
| Name of publisher, distributor, etc. | McGraw Hill, |
| Date of publication, distribution, etc. | ©2023 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxiv, 407 pages, G [16 pages], I [28 - pages] : |
| Other physical details | color illustrations ; |
| Dimensions | 28 cm. |
| 500 ## - GENERAL NOTE | |
| General note | Tables. |
| 500 ## - GENERAL NOTE | |
| General note | "This International Students Edition is for use outside of the U.S." -- On Cover |
| 500 ## - GENERAL NOTE | |
| General note | "Notes [bibliography] pages 405-407. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes glossary, endnotes, photo credits, and indexes. |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | art One: Discover Marketing Management <br/>CHAPTER 1: Marketing in Today’s Business Milieu <br/>CHAPTER 2: Marketing Foundations: Global, Ethical, Sustainable <br/>CHAPTER 3: Elements of Marketing Strategy, Planning, and Competition <br/><br/>Part Two: Use Information to Drive Marketing Decisions <br/>CHAPTER 4: Market Research Essentials <br/>CHAPTER 5: CRM, Big Data, and Marketing Analytics <br/>CHAPTER 6: Understand Consumer and Business Markets <br/>CHAPTER 7: Segmentation, Target Marketing, and Positioning <br/><br/>Part Three: Develop the Value Offering—The Product Experience <br/>CHAPTER 8: Product Strategy and New Product Development <br/>CHAPTER 9: Build the Brand <br/>CHAPTER 10: Service as the Core Offering <br/><br/>Part Four: Price and Deliver the Value Offering <br/>CHAPTER 11: Manage Pricing Decisions <br/>CHAPTER 12: Manage Marketing Channels, Logistics, and Supply Chain <br/><br/>Part Five: Communicate the Value Offering <br/>CHAPTER 13: Promotion Essentials: Digital and Social Media Marketing <br/>CHAPTER 14: Promotion Essentials: Legacy Approaches and Personal Selling |
| 520 ## - ABSTRACT, SUMMARY, ETC. | |
| Abstract, Summary, etc. | Greg Marshall and Mark Johnston, both of Rollins College, have taken great effort to represent marketing management the way it is actually practiced in successful organizations today. The 4th edition, written for today's students in an interesting, lively, professional tone, has received the exclusive endorsement of the American Marketing Association as the recommended key resources for the PCM exam. The content of the 4th edition reflects the major trends in the managerial practice of marketing, and the pedagogy is crafted around learning and teaching preferences in today's classroom. Newly incorporated coverage includes the impact of the COVID-19 pandemic on supply chain and crisis management, global privacy practices among Big Tech, Robocalls with the new “TRACED Act,” influencer marketing, consumer marketing attention to diversity, equity and inclusion, gender-based segmentation, disruptive innovation and enhanced content focused on Gen Z alongside many others! Additionally, 25 new key terms have been added based on the rapid changes occurring to ensure currency.<br/>The 14-chapter framework, available in both print and digital versions, is perfect for all course timetables and modalities. Marketing Management, 4e provides a fully developed array of digital interactives come to life through our integrated technology of Connect. Connect features new video cases, application-based activities, and marketing analytics exercises among several others!<br/>Marketing Management, 4e provides a fully developed array of application activities both at the end of each chapter and in McGraw-Hill's Connect, along with marketing plan project suggestions. Connect updates include new video cases featuring companies such as FedEx, Marriott International, Domino’s as well as new Application-Based Activities specific to marketing management. Keep your course current by subscribing to the Marshall/Johnston Marketing Management blog (https://marshall-johnstonmm.com), which brings current marketing management issues to your class, complete with discussion questions. --Provided by the Publisher |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing |
| General subdivision | Management. |
| 9 (RLIN) | 6090 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing. |
| 9 (RLIN) | 6062 |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Johnston, Mark W. |
| 9 (RLIN) | 6870 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Books |
| Suppress in OPAC | No |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Date acquired | Source of acquisition | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Foundation University Library | Foundation University Library | 08/17/2023 | Purchased | Grad 658.8 M35 2023 | 63040 | 08/17/2023 | 08/17/2023 | Books |