Sales marketing and PR service industry / (Record no. 3314)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 02806nam a22004337a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20230912085705.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 230912b |||||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9791984679857 |
| Terms of availability | [paperback]. |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| Terms of availability | Mind Mover : ₱5,760.00 |
| 040 ## - CATALOGING SOURCE | |
| Language of cataloging | English |
| Transcribing agency | Foundation University Library |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Item number | T41 2023 |
| 110 ## - MAIN ENTRY--CORPORATE NAME | |
| Corporate name or jurisdiction name as entry element | 3G E-Learning |
| Relator term | Author, Editor and Publisher |
| 245 ## - TITLE STATEMENT | |
| Title | Sales marketing and PR service industry / |
| Statement of responsibility, etc. | by 3G E-Learning |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 3rd Edition. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | New York, NY : |
| Name of publisher, distributor, etc. | 3G E-Learning, |
| Date of publication, distribution, etc. | 2023 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xiv, 438 pages : |
| Other physical details | color illustrations, |
| Dimensions | 26 cm + |
| Accompanying material | 1 DVD 4 3/4 in |
| 500 ## - GENERAL NOTE | |
| General note | Tables. |
| 500 ## - GENERAL NOTE | |
| General note | Full Color Book plus DVD"<br/>"Over 100 hours Interactive E-lectures, Quiz and Videos in DVD"<br/>"DVD has many useful features for teachers to teach with digital resources in classroom" --On Cover |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes bibliographical references and index. |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Chapter 1 Introduction to Marketing Management.<br/>Chapter 2 Managing Marketing Channels.<br/>Chapter 3 Marketing Communications.<br/>Chapter 4 Sale Management and Personal Selling.<br/>Chapter 5 Salesmanship Recruitment, Selection and Sales Training.<br/>Chapter 6 Marketing Segmentation, Targeting, and Positioning.<br/>Chapter 7 Public Relations.<br/>Chapter 8 Social Media for Public Relations and Customer Relation.<br/><br/>Index |
| 520 ## - ABSTRACT, SUMMARY, ETC. | |
| Abstract, Summary, etc. | "This third edition of Sales and PR in Service Industry presents the coverage in eight chapters. The content coverage is updated and new topics are added. This book provides an overview of the field of marketing and public relations with a focus on what managers need to know to operate the functions effectively and efficiently. Whilst selling is a vital element of hospitality marketing, sales strategies should be integrated into the marketing plan and are consistent with a marketing orientation. Keeping the audience well-informed about a business and its services is of utmost importance for any organization. For any company, its main objective is to market and sell its services or products profitably." --Provided by the Publisher |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Sales force management. |
| 9 (RLIN) | 7056 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Sales management. |
| 9 (RLIN) | 7050 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing. |
| 9 (RLIN) | 6062 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Public relations. |
| 9 (RLIN) | 7043 |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Mrantinkovic, Aleksandar |
| Relator term | Editor |
| 9 (RLIN) | 6919 |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Piestun, Dan |
| Relator term | Editor |
| 9 (RLIN) | 6920 |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Fouda, Hazem Shawky |
| Relator term | Editor |
| 9 (RLIN) | 6921 |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Killlings, Felecia |
| Relator term | Editor |
| 9 (RLIN) | 6922 |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Hajj, Sandra El |
| Relator term | Editor |
| 9 (RLIN) | 6923 |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Parveen, Fozia |
| Relator term | Editor |
| 9 (RLIN) | 6924 |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Krunic, Igor |
| Relator term | Editor |
| 9 (RLIN) | 6925 |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Pehcevski, Jovan |
| Relator term | Editor |
| 9 (RLIN) | 6926 |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Nur, Tajina |
| Relator term | Editor |
| 9 (RLIN) | 6927 |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Stephen |
| Relator term | Editor |
| 9 (RLIN) | 6928 |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Michelle |
| Relator term | Editor |
| 9 (RLIN) | 6929 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Books |
| Suppress in OPAC | No |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Foundation University Library | Foundation University Library | Circulation | 09/12/2023 | Purchased | Circ 658.8 T41 2023 | 63100 | 09/12/2023 | 09/12/2023 | Books |