Strategic management in the media / (Record no. 4310)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01959nam a22002777a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250321163807.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 250321b |||||||| |||| 00| 0 eng d |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER | |
| LC control number | 2023938645 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 978-7-5297-7369-9 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | Foundation University |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | (CAS-BroCom) HM 742 |
| Item number | 2024 K96 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Küng, Lucy. |
| 9 (RLIN) | 8578 |
| 245 ## - TITLE STATEMENT | |
| Title | Strategic management in the media / |
| Statement of responsibility, etc. | Lucy Küng |
| 250 ## - EDITION STATEMENT | |
| Edition statement | Third Edition |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | London : |
| Name of publisher, distributor, etc. | Sage, |
| Date of publication, distribution, etc. | 2024 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xvi, 256 pages : |
| Other physical details | ill. |
| Dimensions | 24 cm |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes bibliographical references and appendices. |
| 520 ## - ABSTRACT, SUMMARY, ETC. | |
| Abstract, Summary, etc. | The strategic environment of the media industry is changing fast is perhapsthe greatest understatement in this updated edition of Strategic Managementin the Media.Around the globe,media organizations are coping with unparal-leled and accelerating technological disruption of a breadth and velocity neverwitnessed before.With an unjaundiced approach framed by strategic theory,including more invaluable case studies than ever before,Küng provides schol-ars, students, and practitioners with invaluable tools to map the impact onmedia industries by global platforms including the rise of creator culture,thebreathtaking speed in which streaming services now dominate media produc-tion and distribution, and the threat already posed by the rise of next-gen tech-nologies,whether coined the metaverse or generative AI.<br/>David Craig,Clinical Professor,USC Annenberg School for Communicationand Journalism,Harvard Visiting Scholar, Global Fulbright Scholar |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Source of heading or term | LC |
| Topical term or geographic name entry element | The Strategic Context |
| 9 (RLIN) | 10329 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Source of heading or term | LC |
| Topical term or geographic name entry element | Strategic Concepts for the Media |
| 9 (RLIN) | 10330 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Source of heading or term | LC |
| Topical term or geographic name entry element | Strategic Responses to Technological Change |
| 9 (RLIN) | 10331 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Source of heading or term | LC |
| Topical term or geographic name entry element | Creativity and Inovation |
| 9 (RLIN) | 10332 |
| 658 ## - INDEX TERM--CURRICULUM OBJECTIVE | |
| Main curriculum objective | Broadcast Communication, Bachelor of Arts in. |
| Subordinate curriculum objective | Strategic management in the media |
| Curriculum code | BCM121 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Koha item type | Books |
| Classification part | HM 742 |
| Item part | 2024 K96 |
| Call number prefix | (CAS-BroCom) |
| Suppress in OPAC | No |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type | Accession Number |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | Foundation University Library | Foundation University Library | Circulation | 03/21/2025 | Library budget | (CAS-BroCom) HM 742 2024 K96 | 0072025007001 | 03/21/2025 | 03/21/2025 | Books | CAS-BroCom-2025001 |