Principles of marketing : (Record no. 4336)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01760nam a22002177a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250324165207.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 250324b |||||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781529779790 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | Foundation University |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | (CBA) HF5415 |
| Item number | 2024 T966 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Tuten, Tracey L. |
| Dates associated with a name | author |
| 9 (RLIN) | 10349 |
| 245 ## - TITLE STATEMENT | |
| Title | Principles of marketing : |
| Remainder of title | for a digital age / |
| Statement of responsibility, etc. | Tracy L. Tuten |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | London : |
| Name of publisher, distributor, etc. | Sage ; |
| Date of publication, distribution, etc. | 2024 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxii, 463 pages : |
| Other physical details | ill. (col.) ; |
| Dimensions | 240 cm |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes bibliographical references and appendices. |
| 520 ## - ABSTRACT, SUMMARY, ETC. | |
| Abstract, Summary, etc. | achieve broader,global goals.<br/>hot people buy products and services to get a iob doneand how a igh level, the digital revolution is simply the application of newwhen looking at marketing through a jobs-to-be-done lens, the<br/>every market there exists some set of unmet customer needs that are welneeds (desired outcomes) that can only be addressed effectively if the rightinformation to the customer at the right time is what an effective digitalstrategy is trying to deliver.<br/>About ten years ago we worked with a major agriculture companyto study the job of growers who are responsible for growing cropsGrowers of over a dozen different crops were studied. At the time,ourclient offered growers a variety of products, including seed,pesticidesand herbicides.They also offered a variety of consultative services. Butthey did not offer any digital solutions. In fact, the company did not havea digital strategy. Nor did it believe that one was necessary.Our study changed their worldview. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing. |
| 9 (RLIN) | 3546 |
| 658 ## - INDEX TERM--CURRICULUM OBJECTIVE | |
| Main curriculum objective | Business Administration, College of. |
| Subordinate curriculum objective | Principles of marketing : for a digital age |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Koha item type | Books |
| Classification part | HF5415 |
| Item part | 2024 T966 |
| Call number prefix | (CBA) |
| Suppress in OPAC | No |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type | Accession Number |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | Foundation University Library | Foundation University Library | Circulation | 03/24/2025 | Library budget | (CBA) HF5415 2024 T966 | 0092025006 | 03/24/2025 | 03/24/2025 | Books | CBA-2025006 |