Strategic communications for PR, social media and marketing / (Record no. 4337)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 02496nam a22002537a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250324170529.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 250324b |||||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781984658395 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | Foundation University |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | (CBA) HM742 |
| Item number | 2022 ST898 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | 3G E- LEARNING |
| Dates associated with a name | author |
| 9 (RLIN) | 10349 |
| 245 ## - TITLE STATEMENT | |
| Title | Strategic communications for PR, social media and marketing / |
| Statement of responsibility, etc. | Edited by Aleksander Mratinković, Dan Piestun, Hazem Shawky Fouda, Felecia Killings & Sandra El Hajj. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | New York: |
| Name of publisher, distributor, etc. | 3G E-Learning ; |
| Date of publication, distribution, etc. | 2022 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xiii, 347 pages : |
| Other physical details | ill. (col.) ; |
| Dimensions | 230 cm |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes bibliographical references and appendices. |
| 520 ## - ABSTRACT, SUMMARY, ETC. | |
| Abstract, Summary, etc. | "Social Media for Strategic Communication: Creative Strategies and Research-Based Applications Second Edition teaches students the skills and principles needed to use social media in persuasive communication campaigns. This book combines cutting edge research with practical, on-the-ground instruction to prepare students for the real-world challenges they'll face in the workplace. By focusing on strategic thinking and awareness, this book gives students the tools they need to adapt what they learn to new platforms and technologies that may emerge in the future. A broad focus on strategic communication - from PR, advertising, and marketing, to non-profit advocacy-gives students a broad base of knowledge that will serve them wherever their careers may lead. The Second Edition features new case studies and exercises and increased coverage of diversity and inclusion issues and influencer marketing trends. Features and Benefits: A Broad Focus on Strategic Communication reflects a larger, discipline-wide trend toward integrated marketing communications An Emphasis on Strategies and Tactics gives students the skills they need to be able to apply their knowledge across various platforms and on to new, yet-to-be-be-developed technologies Profiles with Key Experts show students how social media is used in real-world settings Chapter-Opening Case Studies emphasize how social media fits in to a larger strategic communications campaign"-- Provided by publisher. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Social media. |
| 9 (RLIN) | 3546 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Communication. |
| 9 (RLIN) | 6824 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Source of heading or term | Internet in publicity. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Persuasion (Psychology) |
| 9 (RLIN) | 10350 |
| 658 ## - INDEX TERM--CURRICULUM OBJECTIVE | |
| Main curriculum objective | Business Administration, College of |
| Subordinate curriculum objective | Strategic communications for PR, social media and marketing |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Koha item type | Books |
| Classification part | HM742 |
| Item part | 2022 ST898 |
| Call number prefix | (CBA) |
| Suppress in OPAC | No |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type | Accession Number |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | Foundation University Library | Foundation University Library | Circulation | 03/24/2025 | (CBA) HM742 2022 ST898 | 0092025007 | 03/24/2025 | 03/24/2025 | Books | CBA-2025007 |