Sales marketing and PR in service industry (Record no. 4345)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 02912nam a22002297a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250325133430.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 250325b |||||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 978-1-98467-985-7 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | Foundation University |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | (CBA) HF5823 |
| Item number | 2023 SA163 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | 3G E-Learning |
| Dates associated with a name | author |
| 9 (RLIN) | 10349 |
| 245 ## - TITLE STATEMENT | |
| Title | Sales marketing and PR in service industry |
| Statement of responsibility, etc. | 3G E-Learning |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 3rd edition |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | New York : |
| Name of publisher, distributor, etc. | 3G E-Learning ; |
| Date of publication, distribution, etc. | 2023 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xiii, 437 pages : |
| Other physical details | color illustrations ; |
| Dimensions | 250 cm |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes bibliographical references and appendices. |
| 520 ## - ABSTRACT, SUMMARY, ETC. | |
| Abstract, Summary, etc. | The role of public relations in the service industry is very important nowadays becauseevery retail company faces competition regardless of their niche. PR helps organizationsenjoy an advantage over others by developing good relationships with key people.These key people are often in charge of making decisions, and include individuals likemanagers, journalists, and government officials. A public relations department is usually aninternal unit within an organization; a unit that creates and maintains a favorable publicimage for its employer or client. Its goal is to promote an idea, product or business.A PR department will try to gain media coverage for its client company's actions andachievements.<br/>As laid out in the Table of Contents, thirdedition of Sales Marketing and PR in ServiceIndustry presents the coverage in eight chapters. The content coverage is updated andnew topics are added in this edition.<br/>This book provides an overview of the field of marketing and public relations with a focuson what managers need to know to operate the functions effectively and efficiently. Whilstselling is a vital element of hospitality marketing, sales strategies should be integratedinto the marketing plan and are consistent with a marketing orientation. Keeping theaudience well-informed about a business and its services is of utmost importance forany organization. For any company, its main objective is to market and sell its servicesor products profitably.<br/>Chapter 1 examines how meetings are structured in a formal situation. It explores howgood preparation and an effective chairperson may contribute to the success of a meeting,giving a sense of direction or purpose.<br/>Chapter 2 focuses on event management tools and the role of event management companies.<br/>Chapter 3 describes the process of developing a themed exhibit, display, or presentationto promote a product, service, cause, or organization leveraging in-person engagement.<br/>Chapter 4 presents the strategy for event evaluation and planning that requires makingarrangements before the program can actually take place. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Advertising. |
| 9 (RLIN) | 3546 |
| 658 ## - INDEX TERM--CURRICULUM OBJECTIVE | |
| Main curriculum objective | Business Administration, College of. |
| Subordinate curriculum objective | Sales marketing and PR in service industry. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Koha item type | Books |
| Classification part | HF5823 |
| Item part | 2023 SA163 |
| Call number prefix | (CBA) |
| Suppress in OPAC | No |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type | Accession Number |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | Foundation University Library | Foundation University Library | Circulation | 03/25/2025 | Library budget | (CBA) HF5823 2023 SA163 | 0092025013 | 03/25/2025 | 03/25/2025 | Books | CBA-2025013 |