Consumer Buying Behavior of Dumagueteños Towards Generic Medicines / (Record no. 5641)

MARC details
000 -LEADER
fixed length control field 03541naa a2200373Ia 4500
003 - CONTROL NUMBER IDENTIFIER
control field OSt
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20260304133412.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 260303s2017 xx 000 0 und d
040 ## - CATALOGING SOURCE
Original cataloging agency Foundation University
Language of cataloging eng
Transcribing agency Foundation University
Modifying agency Foundation University
050 ## - LIBRARY OF CONGRESS CALL NUMBER
Classification number (CBA-BAMM) LG 221 D35 B87
Item number A5 B87 M37 2015 A55
099 ## - LOCAL FREE-TEXT CALL NUMBER (OCLC)
Classification number 1523
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Ambos, Antonio V.,
9 (RLIN) 2103
Relator term author
245 10 - TITLE STATEMENT
Title Consumer Buying Behavior of Dumagueteños Towards Generic Medicines /
Statement of responsibility, etc. by Antonio V. Ambos, Alvin Kenneth F. Apuado, Cherry S. Argonista, Angelie S. Igos, and Bernadina P. Rivera.
264 ## - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE
Place of production, publication, distribution, manufacture Dumaguete City
Name of producer, publisher, distributor, manufacturer Foundation University,
Date of production, publication, distribution, manufacture, copy right date 2015.
Copyright Date 2015.
300 ## - PHYSICAL DESCRIPTION
Extent 60 leaves :
Other physical details ill. (col.) ;
Dimensions 28 cm
Materials specified volume
Type of unit resource
336 ## - CONTENT TYPE
Materials specified rdacontent
Content type term text
Content type code txt
337 ## - MEDIA TYPE
Materials specified rdamedia
Media type term unmediated
Media type code n
338 ## - CARRIER TYPE
Materials specified rdacarrier
Carrier type term volume
Carrier type code nc
500 ## - GENERAL NOTE
General note A study examining consumer buying behavior of residents of Dumaguete City toward generic medicines.
502 ## - DISSERTATION, THESIS NOTE
Dissertation note Undergraduate thesis (Business Administration major in Marketing Management, Bachelor of Science in) -- Foundation University, 2015.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliographical references and appendices
520 ## - ABSTRACT, SUMMARY, ETC.
Abstract, Summary, etc. It was the objective of this study that the researchers may determine the buying<br/>behavior of Dumaguetenos towards Generic Medicines.<br/>The researchers selected the respondents with age groups from eighteen to<br/>seventy (18-70) as the target respondents. The survey questionnaires serve as the<br/>primary data gathering instrument for the respondents to answer. The distribution of the<br/>questionnaires handed to the people of the different barangays in Dumaguete City. On the basis of the vital findings of this study, the researchers made a conclusion<br/>that there is a great number of Dumaguetenos who are purchasing generic medicines.<br/>In addition, Duraguetenos are highly affected and or influenced by the attributes of<br/>generic medicines as they decide to purchase such aforementioned medicines.<br/>Moreover, Dumaguetenos are influenced by their peers, family, advertisemernts,<br/>Doctor's Prescription, the community and the price as to their buying decisions. In<br/>connection to the conclusions made, recommendations are as well formulated. The<br/>researchers would recommend that Dumaguetenos should purchase generic medicines<br/>since a number of localities had already purchased such and that they rate generic<br/>medicine as moderately effective. The researchers would as well recommend<br/>government agencies to promote consumption of generic medicines since several<br/>respondents weren't influenced due to lack of endorsement and that they still view such<br/>kind of medicine as ineffective and sub standard.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Consumer behaviors
9 (RLIN) 3264
General subdivision Philippines
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Generic drugs
General subdivision Marketing
-- Philippines.
9 (RLIN) 15119
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Pharmaceutical industry
General subdivision Philippines.
9 (RLIN) 15114
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing research
General subdivision Philippines.
9 (RLIN) 14317
658 ## - INDEX TERM--CURRICULUM OBJECTIVE
Main curriculum objective Project Feasibility Study :
Subordinate curriculum objective Business Administration major in Marketing Management, Bachelor of Science in ;
Curriculum code FSB301
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Apuado, Alvin Kenneth F.,
9 (RLIN) 3265
Relator term author.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Argonista, Cherry S.,
9 (RLIN) 2106
Relator term author.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Igos, Angelie S.,
9 (RLIN) 2107
Relator term author.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Rivera, Bernadina P.,
Relator term author.
9 (RLIN) 15122
856 ## - ELECTRONIC LOCATION AND ACCESS
Materials specified Consumer Buying Behavior of Dumagueteños Towards Generic Medicines
Uniform Resource Identifier <a href="https://drive.google.com/file/d/1oInXjziJYPAXBSLQzAsMVBJtrvyIqF1o/view?usp=sharing">https://drive.google.com/file/d/1oInXjziJYPAXBSLQzAsMVBJtrvyIqF1o/view?usp=sharing</a>
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Library of Congress Classification
Koha item type Thesis
Classification part LG 221 D35 B87
Item part A5 B87 M37 2015 A55
Call number prefix (CBA-BAMM)
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Shelving location Date acquired Source of acquisition Total Checkouts Full call number Barcode Date last seen Price effective from Koha item type Accession Number
    Library of Congress Classification     Foundation University Library Foundation University Library Undergraduate Thesis 03/03/2026 Donated   (CBA-BAMM) LG 221 D35 B87 A5 B87 M37 2015 A55 58998 03/03/2026 03/03/2026 Thesis CBA-BAMM-2026009