A marketing research on the consumer behavior of Dumagueteños towards their perception and consideration on patronizing a dental clinic [undergraduate feasibility study] / (Record no. 6722)
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| fixed length control field | 03123nam a22004097a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20261015093327.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 261015b |||||||| |||| 00| 0 eng d |
| 040 ## - CATALOGING SOURCE | |
| Language of cataloging | English |
| Transcribing agency | Foundation University Library |
| Original cataloging agency | Foundation University Library |
| Modifying agency | rda |
| Description conventions | FULib |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | CBA (MktMgt-FS) LG 221 D35 B87 |
| Item number | A5 B87 M37 2017 C37 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Caro, Henry Jr., |
| 9 (RLIN) | 6553 |
| Relator term | author |
| 245 ## - TITLE STATEMENT | |
| Title | A marketing research on the consumer behavior of Dumagueteños towards their perception and consideration on patronizing a dental clinic [undergraduate feasibility study] / |
| Statement of responsibility, etc. | by Henry Caro, Jr., Marife Hanngin, Ma. Daniella Jane Pangan, and [others.] |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Dumaguete City : |
| Name of publisher, distributor, etc. | Foundation University, |
| Date of publication, distribution, etc. | 2017. |
| 264 ## - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE | |
| Copyright Date | 2017. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | iii, 50 leaves : |
| Other physical details | illustrations, maps, photographs ; |
| Dimensions | 28 cm |
| Materials specified | thesis |
| Type of unit | leaves |
| 336 ## - CONTENT TYPE | |
| Source | rdacontent |
| Content type term | text |
| Content type code | txt |
| 337 ## - MEDIA TYPE | |
| Source | rdamedia |
| Media type term | unmediated |
| Media type code | n |
| 338 ## - CARRIER TYPE | |
| Source | rdacarrier |
| Materials specified | thesis |
| Carrier type term | volume |
| Carrier type code | nc |
| 500 ## - GENERAL NOTE | |
| General note | Tables. |
| 502 ## - DISSERTATION, THESIS NOTE | |
| Dissertation note | Undergraduate thesis (BS in Business Administration Major in marketing Management) -- Foundation University, 2017. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes bibliographical references and appendices |
| 520 ## - ABSTRACT. | |
| Abstract | The purpose of the study is to determine the consumer’s perception and consideration when visiting a Dental Clinic in Dumaguete City. The study is conducted in Dumaguete City with three hundred ninety nine (399) respondents.Researchers designed a survey questionnaire that is used to scout out first hand information for the study. Survey Findings revealed that majority of the respondents are in the youth sector and are female. Most of the respondents are willing to pay a huge amount of money to ensure a healthy dental state. Several respondents are influenced by their family when choosing as to what dental clinic to choose. Aside from the quality of care a clinic provides, the personal appearance of the dentist plays a vital role for customers to patronize a dental clinic. With that, researchers recommend that clinics shall conduct public awareness as to the importance of maintaining a good dental state. The management assigned on the dental clinics must develop a customer database so that referrals fromfamily members will be established. --Abstract |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Dental clinics |
| General subdivision | Marketing. |
| 9 (RLIN) | 19040 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Dental care |
| General subdivision | Consumer behavior. |
| 9 (RLIN) | 19041 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Consumer attitudes. |
| 9 (RLIN) | 19042 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Consumer behavior |
| Geographic subdivision | Dumaguete City (Negros Oriental, Philippines). |
| 9 (RLIN) | 19043 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing research. |
| 9 (RLIN) | 5225 |
| 651 ## - SUBJECT ADDED ENTRY--GEOGRAPHIC NAME | |
| Geographic name | Dumaguete City (Negros Oriental, Philippines). |
| 9 (RLIN) | 17862 |
| 658 ## - INDEX TERM--CURRICULUM OBJECTIVE | |
| Main curriculum objective | Project feasibility study : |
| Subordinate curriculum objective | Major In Marketing Management, Bachelor of Science in Business Administration, |
| Curriculum code | FSB301. |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Hanngin, Marife, |
| Relator term | author. |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Pangan, Ma. Daniella Jane, |
| Relator term | author. |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Sarador, Danica Lym, |
| Relator term | author. |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Villalon, Paola Jane, |
| Relator term | author. |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Ybarsabal, Al, |
| Relator term | author. |
| 900 #0 - CIA (Compiler, Indexer, Abstractor) | |
| Relator code | James Sapalaran, catalaoger |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Koha item type | Feasibility Study |
| Suppress in OPAC | No |
| Classification part | LG 221 D35 B87 |
| Item part | A5 B87 M37 2017 C37 |
| Call number prefix | CBA (MktMgt-FS) |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type | Accession Number |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | Foundation University Library | Foundation University Library | Undergraduate Thesis | 10/15/2026 | Submitted | CBA (MktMgt-FS) LG 221 D35 B87 A5 B87 M37 2017 C37 | 61181 | 10/15/2026 | 10/15/2026 | Feasibility Study | MktMgt-FS-2026035 |