Consumer buying behavior of Dumagueteños toward Branded Medicines / by Jan Vincent Amante, Elvie Enjerto, Ian Lebanan, Catherine Merced, and Stephen Pael.

By: Contributor(s): Material type: ArticleDumaguete City Foundation Uiniversity, 2015 Description: 52 leaves : ill. (col.) ; 28 cm resourcesContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
Subject(s): LOC classification:
  • (CBA-BAMM) LG 221 D35 B87 A5 B87 M37 2015 A51
Online resources: Dissertation note: Undergraduate feasibility study (Business Administration major in Marketing Management Bachelor of Science in) — Foundation University, 2015 Summary: Abstract It was the obiective of this study that we may determine the buying behavior of Dumagueteños towards Branded Medicines. The researchers selected the respondents with age groups from 18 and above as the target respondents. The survey questionnaires serve as the primary data gathering instrument for the respondents to answer. The distribution of the questionnaires handed to the people of the different barangays in Dumaguete City.
List(s) this item appears in: Business Administration, Bachelor of Science in
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Feasibility Study Foundation University Library Undergraduate Thesis (CBA-BAMM) LG 221 D35 B87 A5 B87 M37 2015 A51 (Browse shelf(Opens below)) Available 60875

A study analyzing consumer behavior of Dumaguete City residents toward branded medicines.

Undergraduate feasibility study (Business Administration major in Marketing Management Bachelor of Science in) — Foundation University, 2015

Includes bibliographical references and appendices.

Abstract
It was the obiective of this study that we may determine the buying behavior of Dumagueteños towards
Branded Medicines.
The researchers selected the respondents with age groups from 18 and above as the target
respondents. The survey questionnaires serve as the primary data gathering instrument for the
respondents to answer. The distribution of the questionnaires handed to the people of the different
barangays in Dumaguete City.

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