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Consumer behavior of Dumagueteños towards choosing an optical clinic / by Lea A. Amorio, Janerose G. Galapate, Imee A. Magbanua, Khryzette E. Villarba and Irene S. Villarmino

By: Contributor(s): Material type: ArticleDumaguete City Foundation Uiniversity, 2016 Description: 37 leaves : ill. (some col.) ; 28 cm. resourceContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
Subject(s): LOC classification:
  • (CBA-BAMM) LG 221 D35 B87  A5 B87 M37 2016 A56.9
Online resources: Dissertation note: Undergraduate thesis (BS in Business Administration major in Marketing Management) -- Foundation University, 2016 Summary: A marketing research on the consumer behavior of Dumagueteños towards choosing an optical clinic; reveals that majority of the respondents chooses Santiago Optical clinic and they prefer to visit as their need arises; It also reveals that there is no significant relationship between the profile of the respondents and the consumer behavior towards choosing an optical clinic.
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Item type Current library Call number Status Barcode
Feasibility Study Foundation University Library Undergraduate Thesis (CBA-BAMM) LG 221 D35 B87 A5 B87 M37 2016 A56.9 c.1 (Browse shelf(Opens below)) Available 60872
Feasibility Study Foundation University Library Undergraduate Thesis (CBA-BAMM) LG 221 D35 B87 A5 B87 M37 2016 A56.9 c.2 (Browse shelf(Opens below)) Available 60873

A study analyzing the consumer behavior of residents of Dumaguete City in selecting an optical clinic

Undergraduate thesis (BS in Business Administration major in Marketing Management) -- Foundation University, 2016

Includes bibliographical references and appendices

A marketing research on the consumer behavior of Dumagueteños towards choosing an optical clinic; reveals that majority of the respondents chooses Santiago Optical clinic and they prefer to visit as their need arises; It also reveals that there is no significant relationship between the profile of the respondents and the consumer behavior towards choosing an optical clinic.

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