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Consumer behaviour.

By: Contributor(s): Material type: ArticleArticleLos Angeles : SAGE, 2019Edition: 4th edDescription: xxiii, 549ISBN:
  • 9781526450012
DDC classification:
  • 658.8342 Se75
Summary: A thought-provoking and academically rigorous book on consumer behaviour that is also enjoyable to read, this text focuses on examples of international consumer behaviour in action, while striking a balance between sociological and psychological aspects of consumer behaviour.
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Item type Current library Call number Status Barcode
Books Books Foundation University Library Circulation 658.8342 Se75 (Browse shelf(Opens below)) Available 61748

Previous edition: 2016. Includes index

A thought-provoking and academically rigorous book on consumer behaviour that is also enjoyable to read, this text focuses on examples of international consumer behaviour in action, while striking a balance between sociological and psychological aspects of consumer behaviour.

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