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A practitioner's guide to account-based marketing : accelerating growth in strategic accounts.

By: Contributor(s): Material type: ArticleArticleNew York : Kogan Page, 2017Description: xx, 265 paISBN:
  • 9780749479893
Subject(s): DDC classification:
  • 658.804 B91
Summary: Explore the development of account-based marketing as a business practice, the pitfalls to avoid, and a framework for setting up an ABM programme and running it strategically.
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Explore the development of account-based marketing as a business practice, the pitfalls to avoid, and a framework for setting up an ABM programme and running it strategically.

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