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Customers' perception on phone imitations / by Cuevas, Melissa, Ramos, Keena, See, Chon-An, Yumul, Zenaida

By: Contributor(s): Material type: TextTextPublication details: Dumaguete City : Foundation University, 2015Description: viii, 51 leaves : illustrations, maps, photographs ; 28 cmDDC classification:
  • C894 2015
Summary: "It aims to know the attitudes of the Dumaguteños towards imitated mobile phones in terms on how their decision are affected by the factors in terms of necessity, social pressure, family pressure, convenience, inadvertence and low prices of the products. The figures of satisfaction with the imitated mobile phone were tested in terms of price, warranty, quality, physical features, and behavioral aspects. The researcher's used questionnaire and the distribution process is convenience sampling and uses percentage frequency and weighted mean. The results of this study indicate that the respondents have different responses in different areas that affect their attitude toward imitated mobile phones." --Abstract
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Tables.

Includes bibliographical references : 42-43 leaves.

"It aims to know the attitudes of the Dumaguteños towards imitated mobile phones in terms on how their decision are affected by the factors in terms of necessity, social pressure, family pressure, convenience, inadvertence and low prices of the products. The figures of satisfaction with the imitated mobile phone were tested in terms of price, warranty, quality, physical features, and behavioral aspects. The researcher's used questionnaire and the distribution process is convenience sampling and uses percentage frequency and weighted mean. The results of this study indicate that the respondents have different responses in different areas that affect their attitude toward imitated mobile phones." --Abstract

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