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Customers' perception on phone imitations [undergraduate feasibility] / by Cuevas, Melissa, Ramos, Keena, See, Chon-An, and Yumul, Zenaida

By: Contributor(s): Material type: TextDescription: viii, 51 leaves : illustrations, maps, photographs ; 28 cm leavesContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
Subject(s): LOC classification:
  • CBA (MktMgt-FS) LG 221 D35 B87 A5 B87 M37 2015 C84
Dissertation note: Undergraduate thesis (BS in Business Administration Major in marketing Management) -- Foundation University, 2015. Summary: "It aims to know the attitudes of the Dumaguteños towards imitated mobile phones in terms on how their decision are affected by the factors in terms of necessity, social pressure, family pressure, convenience, inadvertence and low prices of the products. The figures of satisfaction with the imitated mobile phone were tested in terms of price, warranty, quality, physical features, and behavioral aspects. The researcher's used questionnaire and the distribution process is convenience sampling and uses percentage frequency and weighted mean. The results of this study indicate that the respondents have different responses in different areas that affect their attitude toward imitated mobile phones." --Abstract
List(s) this item appears in: Business Administration (Major in Marketing Management), Bachelor of Science in (2026) | Business Administration (Major in Marketing Management), Bachelor of Science in (FS)
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Item type Current library Call number Copy number Status Barcode
Feasibility Study Foundation University Library Undergraduate Thesis CBA (MktMgt-FS) LG 221 D35 B87 A5 B87 M37 2015 C84 c.2 (Browse shelf(Opens below)) c.2 Available 62847
Feasibility Study Foundation University Library Undergraduate Thesis CBA (MktMgt-FS) LG 221 D35 B87 A5 B87 M37 2015 C84 c.1 (Browse shelf(Opens below)) c.1 Available 58996

Tables.

Undergraduate thesis (BS in Business Administration Major in marketing Management) -- Foundation University, 2015.

Includes bibliographical references : 42-43 leaves.

"It aims to know the attitudes of the Dumaguteños towards imitated mobile phones in terms on how their decision are affected by the factors in terms of necessity, social pressure, family pressure, convenience, inadvertence and low prices of the products. The figures of satisfaction with the imitated mobile phone were tested in terms of price, warranty, quality, physical features, and behavioral aspects. The researcher's used questionnaire and the distribution process is convenience sampling and uses percentage frequency and weighted mean. The results of this study indicate that the respondents have different responses in different areas that affect their attitude toward imitated mobile phones." --Abstract

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