Tables.

"Full Color Book plus DVD"
"Over 100 hours Interactive E-lectures, Quiz and Videos in DVD"
"DVD has many useful features for teachers to teach with digital resources in classroom" --On Cover

Includes bibliographical references and index.

Chapter 1 Travel and Tourism: An Introduction
Chapter 2 Air Transport
Chapter 3 Globalization Agenda in Tourism
Chapter 4 Travel Agencies and Tour Operations
Chapter 5 Destination and Marketing Management
Chapter 6 Cruise Tourism Management
Chapter 7 Travel Intermediation
Chapter 8 Land Transport and Tourism
Chapter 9 Tour Marketing
Index

"The travel industry is a giant complicated maze of relationship between the players in the fragment market. The relationships between the parties are legacy and inherited from the old days when the only way to travel somewhere was to ask someone who has established connections with the locals. Tourism is the element of adventure, exploration of new countries and different people and their cultural aspect in everything as we, the human beings, are eager to see and learn all new aspects about the life, nature, and the people, but tourism is not only a means of adventure and recreation; tourism has gaining an industrial exposure itself representing a major tributary of the tributaries of the economy strengthening the (GDP), providing opportunities for young people as different states hire its people tourist establishments and different activities related to guest service, like activities of the tourist guiding and tourism promotion etc. In current times, tourism industry is continually changing and progressing; specially because of its association with other industrial areas such as - aviation, accommodation, water transportation, surface transportation, telecommunication, attraction management, travel facilitators, handicraft manufacturing and knickknacks designed for visitors and other related outlets etc. The inter connection of different industries has really made the travel and tourism through-provoking and very interesting. The travel and tourism industry is an important growth sector in the economy of nation. Different participants in the T&T sector are very differently prepared to meet the technological challenges.

This book organized into ten chapters. This book gives you an in-depth understanding of how the tourism industry operates, giving you basic concepts in business operations and regulations, culturally appropriate and sustainable practices and effective planning. This book is designed to give you the skills and knowledge to maximize career opportunities in this rapidly expanding industry.

The DVD is also a useful tool for teachers to teach with digital reources in classroom and do a great job of illustrating skills and techniques that are otherwise difficult to explain." --Provide by the Publisher