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Macro perspective of tourism and industry / by 3G E-Learning

By: Contributor(s): Material type: TextTextPublication details: New York, NY : 3G E-Learning, 2022Edition: 2ND EDITIONDescription: xv, 448 pages : color illustrations ; 26 cm + 1 DVD 4 3/4 inISBN:
  • 9781984659521
Subject(s): DDC classification:
  • 338.4791 T41 2022
Contents:
Chapter 1 Globalization Agenda in Tourism. Chapter 2 The Influences of Marketing on Travel, Tourism and Hospitality. Chapter 3 Marketing Communications. Chapter 4 Global Branding. Chapter 5 Destination Image and Ecotourism. Chapter 6 Competitive Analysis Resorts: A Strategic Perspective. Chapter 7 Human Resource Management. Chapter 8 Sustainable Tourism. Chapter 9 Food and Wine Tourism. Chapter 10 The Future of Tourism and Hospiatlity. Index.
Summary: "Over the time social and economic paths have been affected by the vibrant changes in social and economic actors' behaviors. Traditional market sectors have progressively changed their boundaries with the aim to better satisfy market expectation and needs. Old market domains are progressively disappeared as consequence of their inability to be aligned with social and economic evolutions and new market are emerging push by the way consumers' requests. Hospitality and tourism industry benefits almost every sector of economy and nation. Both developing and developed nations of the world are working to promote the industry to accelerate growth and development in their individual nations in the world as a whole. Tourists all over the world take great interests in the indigenous products of the places they visit. SO communities make all efforts to maintain any quaint industry or form of art they specialize in. In this book, you will learn how to apply marketing knowledge and skills to the hotel and tourism industry. You will learn best practices for building customer loyalty and creating a global brand and learn how to efficiently communicate to stakeholders through integrated marketing communications. The great number of variables engaged in tourism dynamics represents a critical condition for the definition of wider conceptual framework on which are based the efficient and effective managerial models and instruments for tourism sector. This edition is divided into ten chapters. The text is revised and new topics are added. It involves a wide range of subjects relevant to tourism and hospitality marketing from the global (macro) perspectives. From the tourism perspective, the nature of the tourism and hospitality industry and its challenging products will be discussed." --Provided by the Publisher
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Item type Current library Call number Status Barcode
Books Books Foundation University Library Circulation Circ 338.4791 T41 2022 (Browse shelf(Opens below)) Available 63086

Tables.

"Full Color Book plus DVD"
"Over 100 hours Interactive E-lectures, Quiz and Videos in DVD"
"DVD has many useful features for teachers to teach with digital resources in classroom" --On Cover

Includes bibliographical references and index.

Chapter 1 Globalization Agenda in Tourism.
Chapter 2 The Influences of Marketing on Travel, Tourism and Hospitality.
Chapter 3 Marketing Communications.
Chapter 4 Global Branding.
Chapter 5 Destination Image and Ecotourism.
Chapter 6 Competitive Analysis Resorts: A Strategic Perspective.
Chapter 7 Human Resource Management.
Chapter 8 Sustainable Tourism.
Chapter 9 Food and Wine Tourism.
Chapter 10 The Future of Tourism and Hospiatlity.
Index.

"Over the time social and economic paths have been affected by the vibrant changes in social and economic actors' behaviors. Traditional market sectors have progressively changed their boundaries with the aim to better satisfy market expectation and needs. Old market domains are progressively disappeared as consequence of their inability to be aligned with social and economic evolutions and new market are emerging push by the way consumers' requests. Hospitality and tourism industry benefits almost every sector of economy and nation. Both developing and developed nations of the world are working to promote the industry to accelerate growth and development in their individual nations in the world as a whole. Tourists all over the world take great interests in the indigenous products of the places they visit. SO communities make all efforts to maintain any quaint industry or form of art they specialize in. In this book, you will learn how to apply marketing knowledge and skills to the hotel and tourism industry. You will learn best practices for building customer loyalty and creating a global brand and learn how to efficiently communicate to stakeholders through integrated marketing communications. The great number of variables engaged in tourism dynamics represents a critical condition for the definition of wider conceptual framework on which are based the efficient and effective managerial models and instruments for tourism sector.

This edition is divided into ten chapters. The text is revised and new topics are added. It involves a wide range of subjects relevant to tourism and hospitality marketing from the global (macro) perspectives. From the tourism perspective, the nature of the tourism and hospitality industry and its challenging products will be discussed." --Provided by the Publisher

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