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Strategic communications for PR, Social Media and Marketing / by 3G E-Learning

By: Contributor(s): Material type: TextTextPublication details: 3G E-LearningDescription: xiv, 350 pages : color illustrations ; 26 cm + 1 DVD 4 3/4 inISBN:
  • 9781984658395
Subject(s): DDC classification:
  • 659.2 T41 2022
Contents:
Chapter 1 Social Media and Advertising. Chapter 2 Public Relations. Chapter 3 Ethics in Advertising. Chapter 4 Listening -Developing Research, Discovering Data and Applying. Chapter 5 Strategic Design-Developing a Data-informed Social Media. Chapter 6 Implementation and Monitoring: Conversation and Interaction. Chapter 7 Evaluation Showcasing Success and Growth Opportunities. Index.
Summary: This book focuses and trains students how to persuade as well as inform. It deals with the professional fields in strategic communication including advertising, public relations, media planning, brand strategy, digital marketing, social media management and creative production as well as political, health and public communication with a strategic purpose." --Provided by the Publisher
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Holdings
Item type Current library Call number Status Barcode
Books Books Foundation University Library Circulation Circ 659.2 T41 2022 (Browse shelf(Opens below)) Available 63103

Tables.

Full Color Book plus DVD"
"Over 100 hours Interactive E-lectures, Quiz and Videos in DVD"
"DVD has many useful features for teachers to teach with digital resources in classroom" --On Cover

Includes bibliographical references and index.

Chapter 1 Social Media and Advertising.
Chapter 2 Public Relations.
Chapter 3 Ethics in Advertising.
Chapter 4 Listening -Developing Research, Discovering Data and Applying.
Chapter 5 Strategic Design-Developing a Data-informed Social Media.
Chapter 6 Implementation and Monitoring: Conversation and Interaction.
Chapter 7 Evaluation Showcasing Success and Growth Opportunities.

Index.

This book focuses and trains students how to persuade as well as inform. It deals with the professional fields in strategic communication including advertising, public relations, media planning, brand strategy, digital marketing, social media management and creative production as well as political, health and public communication with a strategic purpose." --Provided by the Publisher

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