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e-Commerce / by 3G E-Learning

By: Contributor(s): Material type: TextTextPublication details: New York, NY : 3G E-Learning, 2023Edition: 3rd EditionDescription: xii, 453 pages : color illustrations ; 26 cm + 1 DVD 4 3/4 inISBN:
  • 9781984680716
Subject(s): DDC classification:
  • 658.84 T41 2023
Contents:
Chapter 1 Introduction to E-commerce --Chapter 2 E-commerce Infrastructure and Services --Chapter 3 Electronic Payment Systems --Chapter 4 E-commerce Business Models --Chapter 5 E-commerce: Sales and Marketing Strategy --Chapter 6 E-supply Chain Management --Chapter 7Electronic Data Interchange (EDI) --Chapter 8 Challenges and Opportunities of E-commerce -- Chapter 9 E-CRM and E-SCM --Chapter 10 Network Infrastructure for E-commerce --Index
Summary: "The 3rd edition of this book is systematically divided into ten chapters. The text is revised and restructure and new topics are added. It is useful for undergraduate students to gain a solid foundation to continue their learning of dynamic e-commerce environment. In this book, we will explore these impacts and innovations. The purpose of this book is to provide a preliminary analytical foundation (knowledge base), which then may be used for further, more advanced study." --Provided by the Publisher
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Item type Current library Call number Status Barcode
Books Books Foundation University Library Circulation Circ 658.84 T41 2023 (Browse shelf(Opens below)) Available 63121

Tables.

"Full Color Book plus DVD"
"Over 100 hours Interactive E-lectures, Quiz and Videos in DVD"
"DVD has many useful features for teachers to teach with digital resources in classroom" --On Cover

Includes bibliographical references and index.

Chapter 1 Introduction to E-commerce --Chapter 2 E-commerce Infrastructure and Services --Chapter 3 Electronic Payment Systems --Chapter 4 E-commerce Business Models --Chapter 5 E-commerce: Sales and Marketing Strategy --Chapter 6 E-supply Chain Management --Chapter 7Electronic Data Interchange (EDI) --Chapter 8 Challenges and Opportunities of E-commerce -- Chapter 9 E-CRM and E-SCM --Chapter 10 Network Infrastructure for E-commerce --Index

"The 3rd edition of this book is systematically divided into ten chapters. The text is revised and restructure and new topics are added. It is useful for undergraduate students to gain a solid foundation to continue their learning of dynamic e-commerce environment. In this book, we will explore these impacts and innovations. The purpose of this book is to provide a preliminary analytical foundation (knowledge base), which then may be used for further, more advanced study." --Provided by the Publisher

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