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The financial times essential guide to writing a business plan : how to win backing to start up or grow your business / Vaughan Evans.

By: Material type: TextTextSeries: The financial times guidePublisher: Harlow, England ; New York, NY : Pearson, 2022Edition: Third editionDescription: xxvi, 283 pages : illustrations (black and white) ; 24 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 9781292416175
Subject(s): Additional physical formats: Online version:: Financial times essential guide to writing a business plan.DDC classification:
  • 658.4012 23/eng/20220614 Ev15 2022
LOC classification:
  • HD30.28 .E83 2022
Contents:
Part 1: Preparing your plan 1. Essential preparation Part 2: Writing your plan 2. The business 3. Market demand 4. Competition 5. Strategy 6. Resources 7. Financials and forecasts 8. Risk, opportunity and sensitivity 9. Conclusion Part 3: Using your plan 10. Pitching your plan 11. Setting targets 12. Performing to plan 13. Epilogue: Beware these characters!
Summary: "This book will show you how to design, craft and shape a plan to the needs of your backer. It places great emphasis on the specific challenges faced by start-ups, has new chapters on pitching the plan and performing against plan and new appendices on alternative sources of finance, an example business plan in its entirety and what to read next. This edition also adds sections on certain issues which backers today are keen to see addressed, for example social media marketing and the influence of influencers and energy conservation"-- Provided by publisher.
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Holdings
Item type Current library Call number Status Barcode
Books Books Foundation University Library Circulation Cir 658.4012 Ev15 2022 (Browse shelf(Opens below)) Available 63193

Tables.

Includes bibliographical references and index.

Part 1: Preparing your plan 1. Essential preparation Part 2: Writing your plan 2. The business 3. Market demand 4. Competition 5. Strategy 6. Resources 7. Financials and forecasts 8. Risk, opportunity and sensitivity 9. Conclusion Part 3: Using your plan 10. Pitching your plan 11. Setting targets 12. Performing to plan 13. Epilogue: Beware these characters!

"This book will show you how to design, craft and shape a plan to the needs of your backer. It places great emphasis on the specific challenges faced by start-ups, has new chapters on pitching the plan and performing against plan and new appendices on alternative sources of finance, an example business plan in its entirety and what to read next. This edition also adds sections on certain issues which backers today are keen to see addressed, for example social media marketing and the influence of influencers and energy conservation"-- Provided by publisher.

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