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Strategic management for tourism, hospitality and events / Nigel G. Evans

By: Description: xxxvii, 749 pages : color illustrations ; 24 cm. resourceContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 978032331836
Subject(s): LOC classification:
  • (CHM-HM) G155 A1  .2024 E927
Summary: "Strategic Management for Tourism, Hospitality and Events is the must-have text for students approaching this subject for the first time. It introduces students to fundamental strategic management principles in a Tourism, Hospitality and Events context and brings theory to life by integrating a host of industry-based case studies and examples throughout. This book is written in an accessible and engaging style and structured logically with useful features throughout to aid students' learning and understanding and it is an essential resource for Tourism, Hospitality and Events students"-- Provided by publisher.
List(s) this item appears in: CoRe (Collections & Resources) | Hospitality Management, Bachelor of Science in
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Holdings
Cover image Item type Current library Collection Call number URL Status Barcode
Books Foundation University Library CoHospitality Management Non-fiction (CHM-HosMgt) G155 A1 .2024 E927 (Browse shelf(Opens below)) Link to resource Preservation Copy 0252026003118
Books Foundation University Library CoHospitality Management Non-fiction (CHM-HosMgt) G155 A1 .2024 E927 c.2 (Browse shelf(Opens below)) Link to resource Room Use Only 0252026003119
Books Foundation University Library (CHM-HM) G 155 A1 .2024 E927 (Browse shelf(Opens below)) Link to resource Available 0252024003006
Browsing Foundation University Library shelves, Shelving location: CoHospitality Management, Collection: Non-fiction Close shelf browser (Hides shelf browser)

Includes bibliographical references and appendices

"Strategic Management for Tourism, Hospitality and Events is the must-have text for students approaching this subject for the first time. It introduces students to fundamental strategic management principles in a Tourism, Hospitality and Events context and brings theory to life by integrating a host of industry-based case studies and examples throughout. This book is written in an accessible and engaging style and structured logically with useful features throughout to aid students' learning and understanding and it is an essential resource for Tourism, Hospitality and Events students"-- Provided by publisher.

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