This textbook prepares Accounting students and educators in undertaking academic research in the field of accounting and finance through a stress-free comprehensive guide. It debunks the notion that
academic researcher is purely for compliance, faculty development and promotion, and publication
purposes. It espouses the noble key philosophy that research primarily aims to help solve problems of industry and society.

Include bibliographical references.

Danny Araneta Cabulay is a former dean of the Institute of Accounts, Business, and Finance of the Far Eastern University-Manila (1999-2007) where he pioneered and developed its Tourism and Hospitality Management programs. He is a Certified Public Accountant with extensive experience in the tourism industry, holding senior positions in local and multinational companies like Dusit, Hyatt, Carlson Group, Four Seasons,and Transafrik among others. He engages in consultancy projects and conducts training courses in various tourism-oriented companies. He was part of the international team of consultants who drafted the National Tourism Development Plan of the Philippines for
2011-2016. He w a salsoengaged by the Asian Development Bank to develop and implement a knowledge and experience-sharing platform on heritage tourism for the tourism ministries of India, Sri Lanka, Bangladesh, Nepal, and Bhutan.
He was a three-time business planning world champion coach in Harvard University's Entrepreneurial Idol of the World Competition and the JCI Best Business Plans of the World Competition in Austria. He holds a degree in master in business administration (Honors Program) from Trinity College Dublin, Ireland (Ivy league) with a thesis on "Irish Theatre: ACultural Tourism Strategy forBord Failte (the Tourism Board of Ireland)."
He also has a degree in Bachelor in Accountancy from the Polytechnic University of the Philippines-Manila (cum laude)and pursued adegree in Master in Special Educationat the Philippine Normal University-Manila (with proposed thesis on Development of Therapeutic Diet and Menu Plan for Children with Intellectual Disabilities*), and a certificate in Culinary Arts from MOST Institute-Quezon City. He pursued a degree of Doctor in Business Administration at the Pamantasan ng Lungsod g Maynila with the dissertation "Development of a National Accounting Framework for Sustainable Tourism in the Philippines."
He is also a multi-awarded academician and writer, has travelled to 52 countries and 63 provinces in the Philippines, and is a sought-after resource person in local and international conferences, academic lectures, and corporate seminars.