Includes bibliographical references and appendices.

PREFACE
A TEXTBOOK FOR BUSINESS MANAGEMENT'SEMERGING NEW NORMAL
Most existing management textbooks have been and are 'propaganda' forkeeping up the 'old normal' [1]. Instead, this textbook is meant to be funda-mentally subversive 'propaganda' for a 'new normal of management'. Such'professional' management assumes a positive role in society and for theplanet.Professional managers manage ethically, responsibly, and sustainably.It is management whose underlying purpose is to reconstruct the economicmachine from the inside, to 'regear' it from causing social,environmental,and ethical problems towards solving them, a form of positive subversion.This book is meant to be doubly subversive: subversive hopefully towards col-leagues, so that they can subvert students.
Professional management is ethical, responsible, and sustaina-ble.Professional management is getting things done ethically,responsibly,and sustainably and in the service of society and the planet [2-4].
It's about practicesand practitioners. Knowing about ethics, respon-sibility and sustainability is not enough. Instead,we as managers havea responsibility to become competent in managing ethically, responsibly,and sustainably, through holistic, whole person training for professionalmanagement competence. The social practices perspective [5, 6] on man-agement applied throughout the book shifts the attention to all the thingswe customarily do as managers, as well as to unique innovative practiceslike open hiring or employee self-management.
'Business' management. The title of the third edition includes theword 'business'. We have realized this change to call attention to the factthat the book includes both the customary chapters covered in an intro-duction to management book (e.g.deciding, communicating, organizing)and those more related to introduction to business courses (e.g. market-ing, operations management, people management). Typically,businessand management degree programmes teach either one of these courses,but not both. Accordingly, through this title change we hope to enable theuse of this book across all business and management programmes.