Communication and development : critical perspectives / edited by Everett M. Rogers.
Material type:
TextSeries: Sage contemporary social science issues ; 32Publication details: Beverly Hills, Calif. : Sage Publications, 1976.Description: 148 p. ; 22 cmISBN: - 0803907338
- 001.51/ R63
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Foundation University Library Circulation | 001.51/ R63 (Browse shelf(Opens below)) | Available | 39322 |
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| 001.433/ M85 1972 Survey methods in social investigation / | 001.44 G91 2001 A digital gift to the nation : fulfilling the promise of the digital and Internet age / | 001.5 in3 1987 Information analysis : selected readings / | 001.51/ R63 Communication and development : critical perspectives / | 001.51072 R824 1986 c.1 Communication research : Rebecca B. Rubin, Alan M. Rubin, Linda Piele J. | 001.51072 R824 1986 c.2 Communication research : Rebecca B. Rubin, Alan M. Rubin, Linda Piele J. | 001.51072 R824 1986 c.3 Communication research : Rebecca B. Rubin, Alan M. Rubin, Linda Piele J. |
"Originally appeared as a special issue of Communication research (volume 3, number 2, April 1976)."
Includes bibliographies.
This article describes the dominant model of development, the factors that led to its decline in intellectual circles after about 1970, and the emerging alternatives. The implications of this academic shift in thinking on the role of communication in development are discussed in terms of such issues as the communication effects gap, the content of mass media messages about development, and the limitations of the social structure on developmental communication effects. Greater use of field experiments and network analysis is recommended.
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