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Marketing news (American Marketing Association) Chicago.

Contributor(s): Material type: Continuing resourceContinuing resourcePublication details: Chicago, Ill. : American Marketing Association, 2019.Description: v. : ill. (some col.) ; 28 cmContent type:
  • text
Media type:
  • unmediated
ISSN:
  • 0025-3790
Subject(s): Genre/Form: LOC classification:
  • (CBA-MM/P) HF 5415.13 |   .M352
Online resources:
Contents:
Marketing News (merged from Marketing Management), a monthly magazine, looks at the issues driving marketing, including strategy, innovation, best practices, branding, technology and globalization, and tells these stories through case studies and conversations with industry thought leaders. Marketing News also covers the industry's basics, the core concepts around which winning programs are built. The content is intended to inform AMA members and subscribers, allowing them to stay on top of industry news and trends, and inspire their daily work.
Summary: Marketing News is the official magazine of the American Marketing Association (AMA). It provides timely insights, trends, research findings, and practical strategies relevant to marketing professionals, educators, and students. The publication covers topics such as consumer behavior, digital marketing, branding, advertising, data analytics, and marketing ethics. It also features interviews with industry leaders, case studies, and thought leadership articles from academic and corporate contributors. Distributed biweekly, Marketing News serves as a key resource for staying updated on developments in the dynamic world of marketing.
List(s) this item appears in: Accountancy, Bachelor of Science in | CoRe (Collection & Resources)
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Holdings
Cover image Item type Current library Call number Status Barcode
Periodicals, Journals, & Serials Periodicals, Journals, & Serials Foundation University Library Reserve (CBA-MM/P) HF 5415.13 | .M352 vol.53 n.1 (Browse shelf(Opens below)) Available 0392025007215
Periodicals, Journals, & Serials Periodicals, Journals, & Serials Foundation University Library Reserve (CBA-MM/P) HF 5415.13 | .M352 vol.53 n.2 (Browse shelf(Opens below)) Available 0392025007216
Periodicals, Journals, & Serials Periodicals, Journals, & Serials Foundation University Library Reserve (CBA-MM/P) HF 5415.13 | .M352 vol.53 n.5 (Browse shelf(Opens below)) Available 0392025007217
Periodicals, Journals, & Serials Periodicals, Journals, & Serials Foundation University Library Reserve (CBA-MM/P) HF 5415.13 | .M352 vol.53 n.6 (Browse shelf(Opens below)) Available 0392025007218
Periodicals, Journals, & Serials Periodicals, Journals, & Serials Foundation University Library Reserve (CBA-MM/P) HF 5415.13 | .M352 vol.53 n.9 (Browse shelf(Opens below)) Available 0392025007219
Periodicals, Journals, & Serials Periodicals, Journals, & Serials Foundation University Library Reserve (CBA-MM/P) HF 5415.13 | .M352 vol.53 n.3 (Browse shelf(Opens below)) Available 0392025007220
Periodicals, Journals, & Serials Periodicals, Journals, & Serials Foundation University Library Reserve (CBA-MM/P) HF 5415.13 | .M352 vol.52 n.10 (Browse shelf(Opens below)) Available 0392025007373
Periodicals, Journals, & Serials Periodicals, Journals, & Serials Foundation University Library Reserve (CBA-MM/P) HF 5415.13 | .M352 vol.52 n.10 (Browse shelf(Opens below)) Available 0392025007374

Marketing News (merged from Marketing Management), a monthly magazine, looks at the issues driving marketing, including strategy, innovation, best practices, branding, technology and globalization, and tells these stories through case studies and conversations with industry thought leaders. Marketing News also covers the industry's basics, the core concepts around which winning programs are built. The content is intended to inform AMA members and subscribers, allowing them to stay on top of industry news and trends, and inspire their daily work.

Marketing News is the official magazine of the American Marketing Association (AMA). It provides timely insights, trends, research findings, and practical strategies relevant to marketing professionals, educators, and students. The publication covers topics such as consumer behavior, digital marketing, branding, advertising, data analytics, and marketing ethics. It also features interviews with industry leaders, case studies, and thought leadership articles from academic and corporate contributors.

Distributed biweekly, Marketing News serves as a key resource for staying updated on developments in the dynamic world of marketing.

Has suppls., e.g.: Marketing news marketing yellow pages and international directory of the American Marketing Association. Began Oct '67. With Jan 7, 1983 issue, vols. no longer have Latin numerals; uses instead std. Arabic nos. Also, will now issue on calendar basis, instead of FY July-June (per pub. 2/2/83). Retain CIO until microfilm per GT 5/7/85.

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