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A feasibility study on establishing a new venture specializing in developing yema candy flavors in Dumaguete City, Negros Oriental / by Sarah Irene A. Piao, Mia V. Singgit, Rayniza O. Tahir, Lian R. Tano and Ysaiah Sharry Yvril C. Tumimbang

By: Contributor(s): Material type: TextTextPublication details: Dumaguete City : Foundation University ; 2025.Description: 113 pages : col. (ill.) ; 28 cmSubject(s): LOC classification:
  • (BSBA-FM) LG 221 D35 B87 A5 B87 H86 .2025 P53
Online resources: Summary: ABSTRACT This study explores the viability of establishing Yema Delicioso, a new venture in Dumaguete City, Negros Oriental, that offers hard yema candies with exciting flavors such as Strawberry,Orange, and Chocolate Chips, while retaining the traditional sweet and creamy taste of yema. Survey results reviled that 84% of respondents are interested in the product. In terms of flavors, Chocolate Chips ranked first (86.7%), followed by Strawberry (80%) and Orange (72%).For packaging, the majority (81.3%) favored assorted packs over single-flavor options. These findings indicate that Yema Delicioso aligns with consumer preferences in both flavor and packaging, supporting its potential in the local market. Yema Delicioso demonstrates how a well-loved Filipino sweet can be offered in an innovative way. This venture has the potential to support local jobs. provide affordable treats, and become a popular product in the community.
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Thesis Thesis Foundation University Library Undergraduate Thesis (BSBA-FM) LG 221 D35 B87 A5 B87 H86 .2025 P53 (Browse shelf(Opens below)) Link to resource Available 0092025005003001

Includes bibliographical references and appendixes.

ABSTRACT
This study explores the viability of establishing Yema Delicioso, a new venture in Dumaguete City, Negros Oriental, that offers hard yema candies with exciting flavors such as Strawberry,Orange, and Chocolate Chips, while retaining the traditional sweet and creamy taste of yema.
Survey results reviled that 84% of respondents are interested in the product. In terms of flavors, Chocolate Chips ranked first (86.7%), followed by Strawberry (80%) and Orange (72%).For packaging, the majority (81.3%) favored assorted packs over single-flavor options. These findings indicate that Yema Delicioso aligns with consumer preferences in both flavor and packaging, supporting its potential in the local market.
Yema Delicioso demonstrates how a well-loved Filipino sweet can be offered in an innovative way. This venture has the potential to support local jobs. provide affordable treats, and become a popular product in the community.

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